- Table of contents:
- What is Mobile Marketing Automation?
- 7 Reasons Why Mobile Marketing Automation Is Critical For The Growth Of E-Commerce Brands
- How To Choose The Best Mobile Marketing Automation Software For E-commerce?
What is Mobile Marketing Automation?
Mobile marketing automation refers to using multiple tools and software to automate eCommerce marketing processes focused on mobile devices. It enables you to create and execute specific campaigns targeting audiences based on their likes, interests, and behavior.
With a significant increase in audiences that engage with eCommerce brands on mobile devices, Marketing automation for mobile apps is what businesses today need.
Using eCommerce marketing automation, you can save time and resources while generating higher customer engagement by delivering timely, personalized, relevant offers and content.
eCommerce marketing automation is also ideal for businesses with a large customer base. It can simplify time-consuming marketing processes such as sending push notifications, in-app messaging, and promotions.
7 Reasons Why Mobile Marketing Automation Is Critical For The Growth Of E-Commerce Brands
When it comes to mobile marketing automation, there are several avenues that marketers can explore, such as push notifications, in-app notifications, message centers, etc. The key to success in these mobile marketing areas is the ability to provide personalized and relevant communication to the users.
For the same, you will need to track consumer behavior and perform detailed analyses to help create a solid marketing campaign for each area. These advantages make mobile marketing automation critical for the brand’s growth.
Some of the top reasons for eCommerce brands to use mobile marketing automation include:
1. Customer Retention
By utilizing automation tools for customer behavior analysis, eCommerce companies can pinpoint customers at risk of churning and develop focused campaigns to retain them. For instance, if you notice customers making a recurring product purchase, you can create personalized offers or subscription options that can be delivered through automated messages to the user. This encourages customers to continue shopping with the brand, potentially increasing customer loyalty and higher profits.
2. Consistent Experience Across Different Channels
Consistency is key in demonstrating your brand’s commitment to its consumers and increasing its overall value. Establishing and maintaining a schedule is common practice for any team, but relying on manual processes can result in missed deadlines and a lack of personalization across various channels.
Thus, by utilizing eCommerce automation software, teams can streamline their processes, reduce the risk of missing deadlines, and ensure consistent brand messaging and personalization across all channels. This, in turn, can improve customer satisfaction, enhance brand loyalty, and ultimately drive business growth.
3. Personalized User Experience
Mobile marketing automation also allows businesses to analyze and segment their customers based on several parameters, such as age, location, behavior patterns, or progression. This ensures that they get highly personalized ads, content, and experiences. For example, when a user has specific items in their wishlist or cart, an email marketing campaign can be triggered to offer user-specific deals or discounts for those particular items. It helps reduce cart abandonment and customer churn, improve customer engagement, and ultimately drive revenue growth for the business.
4. Drive User Engagement To Increase Revenue
Mobile marketing automation enables eCommerce brands to deliver targeted customer messages based on behavior and interests. This includes personalized offers, product recommendations, and purchase reminders that drive user engagement and loyalty, ultimately leading to revenue growth.
By leveraging targeted messages, businesses can incentivize customers to purchase more frequently, increasing overall spending and driving growth. Automated messages with personalized offers and discounts are an effective way to help e-commerce businesses encourage customers to make repeat purchases, leading to higher profits and long-term customer loyalty.
5. Growth Through Referrals
A key benefit of mobile marketing automation is generating more referrals. Through mobile apps, you can provide benefits to customers to refer the app to others. This will work as word-of-mouth marketing. You can ask customers for referrals at the right time, whether after they have made a purchase or after the delivery is complete. This way, a satisfied customer is more likely to provide a positive review and recommend your services to others. You can also use social media to generate business referrals, especially by including social share options on your platform and website.
This way, customers can easily share their reviews or feedback on social media and reach a highly active user base. Use this opportunity to create highly trusted referrals to add value to your business.
6. Real-Time Feedback
Take the example of the Whatsapp Video/Audio calling feature. Whenever you disconnect a phone call, a pop-up asks you to rate your calling experience. Real-time feedback is one of the best things that mobile marketing automation provides. It can help you understand user expectations properly, and you can assess their behavior. Based on this behavior, you can plan your future marketing activities. This automation will lead you to precise targeting.
7. One-to-One Personalized Experience
Analyzing consumers’ mobile activity makes it easy to understand their behavior. This understanding will lead you to improved offerings and innovation.
How To Choose The Best Mobile Marketing Automation Software For E-Commerce?
When selecting a mobile marketing automation tool for eCommerce, consider several parameters to help you automate existing processes. The first thing to look into is integration features that allow your automation tool to work smoothly with your existing marketing processes and tools. Ideal automation tools will have audience segmentation options, which allow you to personalize campaigns and perform A/B testing. It will help you to analyze campaign performance in real- time with detailed analytics. You can leverage this data to take specific actions and improve your campaign’s engagement.
Lastly, prioritize user-friendliness and support services to resolve any issues that may arise quickly. After carefully considering all these factors, you can select the best mobile marketing automation software suitable for your eCommerce business.
Automating marketing operations will improve your brand’s Return on Investment (ROI). Many cost-effective automation tools are at your disposal that can meet the requirements of all sizes of businesses. As explained above, investment in mobile marketing automation for e-commerce will be a game changer for your brand’s growth. So, automate your mobile marketing efforts to take your E-commerce business to new heights.
Request a demo to learn further how WebEngage can help you leverage Marketing Automation to meet your business goals.
- What is mobile app marketing automation?
Mobile app marketing automation refers to using software and tools to help automate and streamline marketing activities for mobile users. This can be in-app messages, notifications, and personalized marketing campaigns.
- What are the benefits of automation for eCommerce?
- Using eCommerce marketing automation can help brands increase their overall efficiency, remove manual dependencies, and reduce the overall costs associated with marketing activities.
- What is e-commerce marketing automation?
E-commerce marketing automation uses advanced technology to help streamline and automate specific eCommerce marketing activities. This can include email marketing, abandoned cart reminders, push notifications, and product recommendations.
- What to look for in a eCommerce mobile marketing automation platform?
When selecting a mobile marketing automation tool for eCommerce, consider multiple parameters such as integration features, audience segmentation options, testing and analytics, and user-friendliness with excellent customer support.
Take a demo with WebEngage today to implement these use cases, boost sales, and skyrocket your revenue.