Past recent years have seen a significant rise in internships and outsourcing work for businesses.
According to a report by Chegg, over 50% of students undergo internships more than once. Internships not only help students shape their careers but allow them to build useful skills needed in the highly competitive job market. Post pandemic, virtual internships are booming, and more startups are emerging, bridging the gap between companies and the right talent pool.
One such startup is Vaqat, a freelance marketplace that enables employees to outsource simple but time-consuming tasks to students around the world.
With Vaqat, employees or startup founders can hire micro-interns for a day, a week, or a few months. Students can build their resumes and explore different careers, and recruiters can test potential candidates in a real work setting.
Joining the WebEngage Startup Program
As an early-stage and pre-seed funded startup, Vaqat wanted to onboard and retain its customers early in the journey. Being a customer-centric brand, it was imperative for Vaqat to automate its marketing efforts for better user engagement. That’s when they applied for the WebEngage Startup Program, cohort 2.0.
Watch Daniel Robaczewski, CEO & Founder at Vaqat share his experience of being a part of the WebEngage Startup Program.
To engage its users with personalized and relevant communications, Vaqat uses various user touch points and events. Some of the common events include Signup, Form accepted, Application rejected, Project started, Send offer, and more.
Leveraging Email Automation via WebEngage
Some of the common use cases Vaqat implements to engage their users via automated emails include,
- Sending transactional emails.
- Engaging cart abandoned users who have signed up but not created any internship project.
- Retaining students whose applications have been rejected.
- Sending welcome emails to students who’ve accepted the internship offers.
With the aim to build a solid foundation for their growing business, Vaqat joined the WebEngage Startup Program. By leveraging customers’ behavioral data to send hyper-personalized communication, Vaqat implemented the step-by-step customer engagement plan via WebEngage advisors. This helped Vaqat in streamlining their Email marketing efforts. The six-month-long programme is designed to cater to the needs of early-stage startups with overall holistic development.
Daniel RobaczewskiCEO & Founder, Vaqat
As an early stage and pre-seed funded start-up, it was imperative for us to engage our users and increase our customer lifetime value. WebEngage Startup Program helped us understand through which channels and at what stage of the funnel we should reach our customers and send them personalized content to boost revenue.
About WebEngage Startup Program
The WebEngage Startup Program is a growth accelerator for early-stage B2C startups.
After successfully completing the first two cohorts with 600+ applicants, 100+ startups joining the program, and 30% startups raising follow-on funding, we have announced Cohort 3.0. We will onboard 50 fast-growing startups for this cohort and help them grow faster.
What’s in it for startups?
- Free full access to WebEngage’s marketing automation platform for 6 months.
- $25,000 in FREE credits to execute campaigns across Email, SMS, WhatsApp, Push notifications, and more digital channels.
- Dedicated customer onboarding and success managers.
- Exclusive founder and mentor community.
- Expert-led masterclasses on growth, customer retention, and much more.