On-site Overlays Reimagined – Personalize Experiences For Anonymous Users With Great Precision

Our Web Personalization product suite have serviced your needs for more than a decade. As the usage evolved, we got many requests in the last few years to enhance the suite further. These requests fell in two categories..

#1. More DIY capabilities for ultra rich looking nudges and overlays and #2. A direct integrations (of the data collected in these nudges) with our in-built CDP to enhance the enrich the user profileWell, we obliged 🙂

Before I get to the details, here’s a little prelude…

The Gap Between “Traffic” and “Revenue”

Your website is your most valuable digital asset, yet the vast majority of your visitors remain anonymous. They browse, they scroll, and far too often they leave without a trace.

Why, you ask?Well, mostly because treating every visitor the same is a recipe for high bounce rates. Furthermore, relying on standard, intrusive popups often leads to “pop-up fatigue” where users immediately close the window without reading the message.

We want to change that. We want to empower Product, Growth, and Marketing teams to truly personalize engagement rather than just blasting generic messages.

Build Campaigns Effortlessly (No Code Required)

Until now, launching these hyper-personalized on-site campaigns required significant developer bandwidth. This dependency meant teams often had to settle for static experiences or generic broadcasts because the perfect, personalized experience was too hard to code.

It’s time to close that gap.

Introducing WebEngage’s Revamped On-Site Notifications, a completely visual, no-code editor designed to put the power of engagement back in your hands.

The core of our new release is the Drag-and-Drop Editor. You no longer need to know HTML or CSS to build beautiful, branded overlays. Simply drag elements like headers, images, buttons, and timers directly onto the canvas. What you see is exactly what your visitors will get.

Crucially, in a mobile-first world, we’ve solved the headache of broken layouts. Our editor is automatically mobile-responsive. With features like “Stack on Mobile,” your desktop designs automatically adjust to fit vertical screens perfectly, ensuring a seamless experience across devices.

Launch Faster with Ready-to-Use Templates

Don’t have a designer on standby? No problem. We have pre-loaded a library of high-converting, professional templates. Whether you need a festive sale announcement, a webinar registration prompt, or a simple “Welcome” discount, you can pick a template and customize it to match your brand guidelines in seconds.

Beat “Pop-Up Fatigue” with Teasers

Aggressive pop-ups can hurt the user experience. If a user lands on your site and is immediately blocked by a giant modal, they are likely to bounce.

Enter Teasers.

Teasers allow you to show a small, non-intrusive sticky prompt (like a “Get 10% Off” button) in the corner of the screen. It respects the user’s browsing experience and only expands into the full message when the user clicks it. This minimizes disruption while maximizing curiosity.

Beyond clicks: Forms & Data Enrichment

Your website traffic is full of anonymous visitors. The new editor empowers you to turn them into known leads.

With our Form Support, you can drag input fields directly into your notifications. Capture emails, phone numbers, or even zero-party data like product preferences (e.g., “What skin type are you?”). This data isn’t just stored; it enriches the user profile in real-time, fueling your downstream personalization strategies.

Hyper-Personalization for Every Visitor

Generic messages get ignored. Our new targeting engine allows you to personalize experiences for everyone, including anonymous users.

• In-Session Real-Time Targeting: Trigger messages based on current behavior, like scroll depth, time on page, or exit intent.
• Segment Inclusion/Exclusion: Go beyond basic rules. You can now target multiple live segments simultaneously (e.g., “Include: High Value Users” + “Exclude: Users who bought in the last 7 days”) to ensure the right message hits exactly the right audience.