Did you know that 35% of marketers prioritize conversion rates as a key success metric? Combine that with the power of precise timing, and you’ve got a recipe for higher ROI!
That’s exactly what we’re delivering this month with exciting enhancements:
- Power up your relays with faster triggers and more control
- Track smarter with flexible conversion metrics tailored to your goals
Curious to learn more? Let’s dive in!
1. Power Up Your Relays: Stay Timely, Stay Relevant!
a. Hourly Interval for Batch Relays
No more waiting around! You can trigger actions every hour with the new hourly interval for batch relays.
- Notify users instantly about time-sensitive updates, like event schedule changes
- Launch high-impact, short-lived offers at just the right time
b. Enhanced Re-entry for Catalog-Based Relays
Gain full control over re-entry timing!
- Set custom re-entry durations to prevent repetitive triggers for unchanged events
- Need flexibility? Set re-entry to 0 for instant qualification
This gives you the perfect balance between engagement and relevance, ensuring a seamless user experience.
Learn more 👉
Choose Your Conversion Metrics
Get insights that matter by selecting the conversion metric best suited to your goals:
- Send-Through Conversions: Users who converted after receiving the campaign.
- View-Through Conversions: Users who converted after viewing the campaign.
- Click-Through Conversions: Users who converted after clicking the campaign’s CTA.
Once configured, your chosen metric will appear across Campaign Overview, Channel Overview, and Engagement Overview, while others remain available for download in detailed reports.
To set it up, go to Data Platform > Data Management > Conversion Card Setting and choose your preferred metric!
That’s all folks! If you have any queries or feedback, feel free to contact your Account Manager or reach out to us at product@webengage.com.
Ananya Nigam
