Whether it’s making it to the G2 leaderboard or getting recognized at the industry awards, WebEngage has constantly stood out as a leader. Thanks to our customers who trust us and leverage our Marketing Automation Suite to power their retention efforts. We’re humbled to share that WebEngage was recognized as India-Founded MarTech Vendor of the Year, along with a noteworthy list of medals at the Martech India Awards 2021 by E4M.
About e4m Martech Awards
E4M is India’s largest online and publishing platform catering to advertising, marketing, and media. The Martech Awards 2021 are aimed at recognizing companies and people who are transforming the marketing technology landscape.
WebEngage has won awards in several categories, including:
- India-Founded Martech Vendor of the Year
- Marketing Automation Vendor of the Year
- Best Use of Marketing Automation
- MSME MarTech Vendor of the Year
- Best Use of MarTech for Customer Engagement
- MarTech Transformation of Acceleration Project of the Year
India-Founded MarTech Vendor of the Year
We are an established Martech entity incepted in India with a customer retention rate of more than 95% (despite COVID-19). In the past few years, we have redefined marketing rules by constantly evolving and provided the best-in-class technology to our customers. This year we transitioned into a full-stack Retention Operating System (ROS), including a Customer Data Platform, an Omnichannel Campaign Manager, and a Personalization Engine. Hundreds of global consumer brands across OTT, D2C, Edtech, BFSI, Travel, E-commerce rely on us for engagement and retention efforts.
This is what resulted in WebEngage being honored with the title of India-Founded Martech Vendor of the Year.
Marketing Automation Vendor of the Year
We started as a web-based tool and evolved into a full-stack marketing automation platform in 2015. Since then, there has been no stopping. Today we power over 35% of revenue, driving campaigns across multiple channels for leading brands across 35+ countries.
Despite the pandemic, we have managed to keep churn at a minimum (under 10% seasonal churn). This accolade is a testimony to the fact that we are at the helm of the Martech game.
Best Use of Marketing Automation
We manifested excellence in the use of marketing automation to deliver highly successful marketing campaigns. A noteworthy example has been one of our Edtech customers, Cuemath. The brand used WebEngage’s marketing automation platform to deliver a hyper-personalized customer experience at scale.
Cuemath has solved the complex three-way engagement – the students, the parents, and the teachers. It witnessed some amazing results like:
- 23% boost in engagement
- 15% rise in fee payments
- 1.5x improvement in live demo bookings
Check out Cuemath’s success story.
The phenomenal usage of WebEngage’s Marketing Automation platform led to both WebEngage and Cuemath being conferred with a Gold in Best Use of Marketing Automation.
MSME MarTech Vendor of the Year
Time and age (digital) have proven that marketing technology is essential for the survival of small and medium businesses.
WebEngage is known for helping young businesses to supercharge their user engagement and create highly personalized customer experiences. We have helped young brands build a retention practice early in business and create effective solutions to improve growth metrics. The title of MSME Martech Vendor of the Year duly recognizes these efforts.
We launched a special initiative in 2020, called the WebEngage Startup Program, to aid the startup economy in accelerating its growth. Find out more about the program here.
Best Use of MarTech for Customer Engagement
Driving effective customer engagement requires brands to know their customers deeply followed by delivering customized communication.
ETMONEY, a WebEngage customer, has been able to convert the previously non-investing customers through highly personalized campaigns. Engagement campaigns like the ‘Portfolio Check-up Campaigns,’ ‘Report Card Campaigns,’ etc., for the active users, spiked their conversions to 2x.
MarTech Transformation of Acceleration Project of the Year
This category reflects the bigger picture of MarTech strategy or tech stack deployment. And recognizes organizations who have accelerated their stack and increased their investment to enable effective marketing.
One of the examples is Apollo Hospitals’ app launch – Apollo 247.
Apollo247 runs hundreds of campaigns a week with personalized communication. The brand has been able to profile its customers better by creating micro-segments on the WebEngage dashboard and witness a 44% boost in user engagement.
Final Notes
Continuous feedback and support from our global customers across sectors including eCommerce, Travel, EdTech, Fintech, and OTT encourage us to deliver the best constantly.
E4M MarTech India Awards have acted as a recognition of our continual efforts to humanize marketing automation. Our focus remains on evolving in the sea of technology and help digital consumer brands level up their retention efforts.
Sanjay Mishra
Surya Panicker
