This 3-dimensional report brings insights into the current state of B2C consumer engagement in the GCC region. Collected through surveys conducted among marketers and consumers in the region along with billions of consumer data points collected on the WebEngage dashboard. The report also features interviews with six brilliant practitioners who’re taking the user engagement game to the next level at leading consumer brands in the GCC region.
Expert’s view from the report
Adil MemonVP - Content & Marketing Head, MENA, Zee Entertainment Middle East FZ LLC
Being distinctive is imperative to success which happens only through contextual messaging on the right medium and channel.
Devam SaxenaGroup CRM Lead (eCommerce), M. H. Alshaya Co.
Multichannel customer engagement that is frictionless is the way forward for GCC marketers.
Adamantios ChatzistylisHead of Marketing Value Proposition, META region, AXA Partners
Marketers should focus on a mobile-first approach where experiences and messages are purely crafted to educate, inform, and delight the consumers.
Shahin RiazGroup Lead eCommerce Product Owner, eXtra (United Electronics Co.)
Analytics tracking is the key to understanding customer behavior and engagement.
Maher DosoqiMarketing, Communications, PR Specialist at Dubai Taxi Corporation (DTC)
Improve your user engagement by planning strategically, defining your target audience and reaching them where they are available at the right time and with the right message
Khader SashaaCRM & Product Operations Manager, WEGO
Emails give you more freedom to customize the message and make it as dynamic as possible.
The global scenario and the GCC market
New-age consumers are evolving from being informed and aware buyers to being designers and creators of their user journeys. Brands, until now that have controlled engagements and experiences based on consumer behaviors, must acknowledge the changing buying landscape and incorporate innovative marketing technologies to deliver on the evolving customer expectations. Digital transformation in the region is at an accelerated pace. Mobile and internet penetration here is among the highest in the world. The GCC market and the buyer community is no different.
Winning your consumers’ heart in the GCC market
Consumer enablement and engagement needs are challenged every passing day forcing brand marketers to rethink their strategies.
This report delves deep into the actual engagement metrics to understand and explore the present state of consumer engagement in the GCC market and create a benchmark and framework for future-ready B2C marketers to serve the users with hyper-personalized and contextual experiences that consumers wouldn’t be able to ignore. Enabling brand marketers to take user engagement to an all-new level!
Inside the report:
These and other actionable insights for the GCC marketers
- Understanding the B2C consumer behavior patterns in the GCC region
- The communication channels and devices that work the best for impactful user engagement
- The best time to communicate with the GCC consumers
What the top practitioners of the GCC region have to say?
As you flip through the report, you’ll also find expert views from six amazing user engagement practitioners in the GCC market.