Customer Engagement 2024 | A Global Trends & Benchmarks Report

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trends report 2024

2025 Starts Here: Unlock the Future of Customer Engagement

Get the insights that will shape your next strategy.

In 2024, personalized engagement and AI-driven campaigns changed the game. Now, it’s your turn to stay ahead in 2025.

Download the WebEngage Trends Report 2024–2025 to discover the data, trends, and actionable strategies that drive growth.

Why Should You Care About These Insights?

Brands are constantly chasing after user attention but often overlook the deeper insights into what really drives engagement. This report reveals that data is the foundation of great user engagement. Inside, you’ll find exclusive metrics and strategies that can power your marketing plan and unlock the true potential of your customer interactions.

What You’ll Learn

  • Industry Benchmarks: How your brand stacks up against 850+ global leaders.
  • Best-Performing Channels: Push, Email, WhatsApp, SMS—discover the most effective channels for engagement and conversion.
  • AI-Powered Growth: How AI is driving 25% higher retention and 40% more conversions.
  • Best Time to Send: Find the perfect time to engage your audience across regions.

What’s more…

  • Communication Channel Maturity: Insights on how well your communication channels are performing.
  • Segmentation Frameworks: Discover the evolving tactics brands are using to segment their audience more effectively.
  • Personalization Strategies: What’s working, what’s not, and how to get better at personalizing your campaigns.
  • MarTech Tools: The tools top brands are using to boost engagement and improve outcomes.
  • User Engagement Maturity: How companies and industries are evolving their engagement strategies.
  • Expert Insights: Industry leaders share how they’re transforming engagement in their companies.

Who is This Report For?

Think of this report as a visual guide for omnichannel marketers and business leaders. Anyone in marketing, sales, or customer success can leverage the findings to improve their engagement strategies.

Why Download?

  1. Make Data-Backed Decisions: Drive smarter ROI with insights you can act on.
  2. Benchmark Against the Best: See where you stand and optimize your strategy.
  3. Prepare for 2025: Equip yourself with actionable insights to lead the future of engagement.

Why Should You Read This Report?
It’s time to level up your marketing game. This report dives into the tech maturity, top engagement channels, segmentation methods, and personalization tactics that have already proven to be successful in 2024. With these insights, you’ll be equipped to make smarter, data-led decisions and optimize your campaigns for better engagement in 2025.

The State of User Engagement 2024 is a collaboration between WebEngage and some of the most innovative brands in the market today. We hope it provides you with actionable insights to drive long-term growth and create stronger connections with your customers.

Ready to transform your strategy for 2025?
Download Customer Engagement 2024 | A Global Trends & Benchmarks Report now.

Grab your copy

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SVP, CDO – Consumer Businesses

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