Ramadan shifts behaviour. Your execution needs to shift, too.
During Ramadan, routines compress, attention windows tighten, and purchase decisions shift later in the day. Campaigns often underperform because teams can’t adapt execution fast enough at scale.
Inside this eBook
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How Ramadan 2026 reshapes shopping across SEA – shorter windows, repeat visits, and later decisions.
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The post-Iftar peak window and how to plan engagement around it.
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The 5 execution problems that break most Ramadan campaigns – segmentation, timing, catalog personalisation, channel coordination, and monitoring at scale.
- A practical framework for: segmentation, timing, cart recovery, smarter incentives, catalog recommendations, faster launches, and real-time optimisation
- A 4-phase Ramadan execution framework – pre-Ramadan → early → mid → final days
Who Will Love This Guide?
CRM / Lifecycle / Growth teams at retail & e-commerce brands across SEA who need Ramadan execution to scale across channels, without over-discounting or over-messaging.
Download the Ramadan 2026 Retail & E-commerce Playbook for SEA.
