EP #5: Creating A High-Performance CRM Strategy For Consumer Businesses

EP #5: Creating A High-Performance CRM Strategy For Consumer Businesses

About This Episode

Devam Saxena is the Group CRM Lead at Alshaya, a multinational retail franchise operator headquartered in Kuwait. Devam is a CRM industry veteran currently handling 90+ brands under the Alshaya portfolio. His past experience includes building highly effective marketing strategies for brands like Foodpanda and HCL Technologies.

In this episode, we take a closer look at:

  1. How GCC consumers engage with B2C brands as compared to Indian consumers?
  2. How CLTV gets affected by your CRM strategy?
  3. How user data helps create better brand experiences at scale?
  4. Which user engagement and retention metrics are important for the GCC region?
  5. How to create an effective growth and retention strategy on the back of brilliant CRM practices?

Hear out this episode if you’re looking to effectively strategise your CRM and revitalise the engagement flow with the power of intelligent data-backed marketing.


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Speaker

Devam Saxena Group CRM Lead, Alshaya

Devam Saxena is the Group CRM Lead at Alshaya, a multinational retail franchise operator headquartered in Kuwait. Devam is a CRM industry veteran currently handling 90+ brands under the Alshaya portfolio. His past experience includes building highly effective marketing strategies for brands like Foodpanda and HCL Technologies.

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Host

Priyam Jha Content Marketer, WebEngage

Priyam is a Content Marketing Manager at WebEngage overseeing all content related operations along with corporate communications and PR. He is a strong advocate of the power of Content Marketing and specializes in creating multiple forms of business content.


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