About This Episode
Arpan Biswas is the Chief Marketing Officer of Wonderchef – a leading online kitchenware brand. An alumnus of IIT Kharagpur and IIM Kozhikode, he has worked across multiple industries including textile, real estate, lifestyle, food, automobile and homecare in his extensive career spanning 10 years.
In this episode, he talks about:
- How to effectively craft a brand message?
- Why content marketing is extremely crucial for kitchenware products?
- How to choose a pricing strategy that helps you enhance your brand perception?
- How Wonderchef is emerging to be the most preferred brand for household needs?
Listen to this episode to find out what goes behind building a remarkable brand and different strategies for channelling your business growth.
