EP #7: Delivering Consistent Customer Experiences With Multi-Channel Engagement

EP #7: Delivering Consistent Customer Experiences With Multi-Channel Engagement

About This Episode

Arpan Biswas is the Chief Marketing Officer of Wonderchef – a leading online kitchenware brand. An alumnus of IIT Kharagpur and IIM Kozhikode, he has worked across multiple industries including textile, real estate, lifestyle, food, automobile and homecare in his extensive career spanning 10 years.

In this episode, he talks about:

  1. How to effectively craft a brand message?
  2. Why content marketing is extremely crucial for kitchenware products?
  3. How to choose a pricing strategy that helps you enhance your brand perception?
  4. How Wonderchef is emerging to be the most preferred brand for household needs?

Listen to this episode to find out what goes behind building a remarkable brand and different strategies for channelling your business growth.


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Speaker

Arpan Biswas CMO, Wonderchef

Arpan Biswas is the Chief Marketing Officer of Wonderchef - a leading kitchenware brand. An alumnus of IIT Kharagpur and IIM Kozhikode, he has worked across multiple industries including textile, real estate, lifestyle, food, automobile and homecare in his extensive career spanning 10 years.

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Host

Ashana Jha Community Manager, WebEngage

Ashana Jha is the Community Manager at WebEngage. She is always on the lookout for new things to learn and is constantly in conversation with thought leaders across the globe.


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