Episode 14: Rewriting the Marketing Playbook for 2020 & Beyond | Ashwin Shetty

Episode 14: Rewriting the Marketing Playbook for 2020 & Beyond | Ashwin Shetty

About This Episode

Ashwin Shetty is the Senior Marketing Manager for Retention, Loyalty, and Analytics at Adda52 – an online gaming platform. He holds expertise in driving customer loyalty with extraordinary engagement strategies. Previously, Ashwin worked as the Senior Marketing Manager at Zee Entertainment – a broadcasting company.

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In this episode:

Priyam: How has COVID impacted the gaming industry?

Ashwin: The lockdown has benefitted the entire gaming industry by leaps and bounds.

→ People are getting more time to experiment with different gaming platforms and switch from free gaming to real money play.

→ There is a big upsurge in the consumer base for the Adda52 platform as well.

→ People are flowing in through all sorts of channels and are even switching between different gaming platforms frequently.

Priyam: How does the user engagement aspect work for a free gamer at Adda52?

Ashwin: We use WebEngage journeys to onboard a new user who is opting to play free chip rolls. We nudge him after a few wins with a deposit code to allow him to enter the real money gameplay.

→ Since it’s a skill-based gaming platform, we are highly cautious in running all the required onboarding journeys teaching the new users about the nitty-gritty and strategies of the game.

→ We don’t want new users to lose their money in the initial learning phase, so we run plenty of responsible gaming campaigns including a 30-day onboarding campaign.

Priyam: What are your views on the right communication strategies during a pandemic?

Ashwin: Instead of over-communicating, marketers should focus on story-driven campaigns. It’s more effective to engage your users by carving a story out of the journeys you’re running.

→ A platform like ours has a lot of serious and responsible gamers in comparison to the casual ones. We focus on delivering the right communication campaigns at the right times.

→ The main agenda of our communication strategy is to build loyalty among the users and restrict them to jump to other gaming platforms.

→ We are trying to humanize the messaging as much as we can and build a solid connection with the users making them our evangelists.

To gain more insights, check out the full episode on your favorite platforms!

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Speaker

Ashwin Shetty Senior Manager - Marketing, Adda52

Ashwin Shetty is the Senior Marketing Manager for Retention, Loyalty, and Analytics at Adda52 - an online gaming platform. He holds expertise in driving customer loyalty with extraordinary engagement strategies. Previously, Ashwin worked as the Senior Marketing Manager at Zee Entertainment - a broadcasting company.

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Host

Priyam Jha Brand Marketing Manager, WebEngage

Priyam looks after Brand Marketing at WebEngage, learning the ropes of building iconic brands in the B2B space. He is striving to develop EngageCast into the leading podcast for user retention & engagement with cutting-edge, top-quality content. When he isn't busy looking after brand marketing & PR initiatives, he likes to dabble in a bit of photography, listen to rock music, and indulge in PC gaming.