About This Episode
Ramalingam Subramanian is the Head of Brand and Communications at CoinDCX – India’s largest and safest cryptocurrency exchange platform. He has extensive experience working as a Brand Consultant with various industry leaders, SMEs, and young startups. Previously, Ramalingam worked as a Managing Partner for Prarambhan Creative Works.
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In this episode:
Priyam: How has COVID impacted you as a professional and the industry you work in?
Ramalingam: Initially, there was a lot of confusion regarding the validity of trading cryptocurrency. There was a lot of misleading information floating on the internet. But when the Supreme court gave us a green flag, we started seeing an upsurge until lockdown happened.
→ We are a company of young employees and saw a difficulty for us to cope with our lives during the lockdown. Hence, we did a dry run initially to prepare everyone to effectively function from a remote setting.
→ The physical touch-point for us is KYC. Somehow, the business is going slow and we are not able to get benefit from the green flag due to this sudden lockdown.
→ As per my job role, I am more focussed to reassess the strategies and return to the basics of the role irrespective of the mediums available.
Priyam: What marketing strategy have you adopted to survive in this phase?
Ramalingam: Our budget hasn’t dried up completely. Rather there is an extra budget in certain favorable avenues that might arise during this lockdown.
→ We are a strong community-driven company. Social media is not the go-to platform for us. The community and the product is the key.
→ The main focus is towards the awareness and the utility stand-point instead of being fully sales driven.
Priyam: What changes in consumer behavior have you witnessed at CoinDCX?
Ramalingam: People are holding money right now. But they are also figuring out the new ways to invest and experiment with different platforms.
→ There are more accounts registered to us but with a lesser amount. They are trying to understand the system and trying hard to crack it.
Catch every pointer on how the cryptocurrency world is functioning during this lockdown. Listen to the full episode on your favorite platforms!