EP #6: How MedLife Is Creating A Powerful Healthcare Brand With Customer-Centricity

EP #6: How MedLife Is Creating A Powerful Healthcare Brand With Customer-Centricity

About This Episode

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran in the sales and marketing domain for 13+ years. During her previous stints, she served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

In this episode we talk about:

  1. How online pharmacy is reshaping the healthcare industry in India?
  2. Why customer experience is paramount for success in the online healthcare domain?
  3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour?
  4. The secret to Medlife’s 10X growth

Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.


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Speaker

Meera Iyer Chief Marketing Officer, Medlife

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

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Host

Priyam Jha Content Marketer, WebEngage

Priyam is a Content Marketing Manager at WebEngage overseeing all content related operations along with corporate communications and PR. He is a strong advocate of the power of Content Marketing and specializes in creating multiple forms of business content.


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