About This Episode
Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.
In this episode we talk about:
- How online pharmacy is reshaping the healthcare industry in India?
- Why customer experience is paramount for success in the online healthcare domain?
- How to create tailored offerings for discerning digital consumers by understanding the user behaviour?
- The secret to Medlife’s 10X growth
Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.