EP #4: How To Ace CRO For SaaS & Scaling Your Growth Team

EP #4: How To Ace CRO For SaaS & Scaling Your Growth Team

About This Episode

Lars Lofgren is the CEO of Quick Sprout and ex-Director of Growth, and Head of Marketing at KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable Conversion Rate Optimization (CRO) tactics for sustainable growth.

In This Episode…

We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS growth marketing and CRO, which include:

  1. Key learnings gleaned from working with industry leaders like Neil Patel
  2. Things to avoid while building a SaaS business
  3. Brilliant Strategies for forming high-performance growth teams
  4. Unique CRO tactics and growth hacks to uplift web and mobile conversions
  5. Impressive ways of maintaining your growth curve
  6. Actionable ideas for designing the future roadmap for success

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to boosting the business growth.


asdf

Speaker

Lars Lofgren CEO, Quick Sprout

Lars Lofgren is the CEO of Quick Sprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth.

asdf

Host

Priyam Jha Content Marketer, WebEngage

Priyam is a Content Marketing Manager at WebEngage overseeing all content related operations along with corporate communications and PR. He is a strong advocate of the power of Content Marketing and specializes in creating multiple forms of business content.


Subscribe to our newsletter to stay updated on the latest in B2C marketing