EP #2: Mastering Customer Experience In A Hyperlocal Business

EP #2: Mastering Customer Experience In A Hyperlocal Business

About This Episode

Abhishek leads User Growth at Dunzo; a company backed by Google India. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can’t be a hack and rather is a continuous experimentation process.

In This Episode

We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing, which includes:

  1. Exploring specifics of the hyperlocal business’ growth strategy
  2. Understanding how Dunzo tackles its churn rate
  3. Diving deep into Dunzo’s customer engagement and retention strategy
  4. Battling challenges in the hyperlocal industry
  5. Keeping up with the ever-increasing customer demand-supply chain

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to doubling their business growth!


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Speaker

Abhishek Patil User Growth Lead, Dunzo

Abhishek leads User Growth at Dunzo; a company backed by Google India. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process.

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Host

Priyam Jha Content Marketer, WebEngage

Priyam is a Content Marketing Manager at WebEngage overseeing all content related operations along with corporate communications and PR. He is a strong advocate of the power of Content Marketing and specializes in creating multiple forms of business content.


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