EP #3: What Is Growth Marketing?

EP #3: What Is Growth Marketing?

About This Episode

Pierre is a B2B SaaS marketing consultant based out of Paris. He helps SaaS companies generate more revenue through growth marketing. So far he has helped 60+ companies achieve business goals.

In This Episode…

We speak to Pierre Lechelle about his experience as a marketing professional and discuss the nitty-gritties of growth marketing, which include:

  1. Fundamental tenets of growth marketing
  2. Solving growth problems at the product level
  3. The difference between growth hacks and growth marketing
  4. How to build growth teams from scratch
  5. Differences between B2B and B2C growth functions

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to doubling their business growth!


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Speaker

Pierre Lechelle Growth Marketing Leader, Ex - MadKudu

Pierre is a B2B SaaS marketing consultant based out of Paris. He helps SaaS companies generate more revenue through growth marketing. So far he has helped 60+ companies achieve higher goals.

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Host

Avlesh Singh Co-founder & CEO, WebEngage


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