Board games were a staple of many millennials’ and boomers’ childhoods, but with the digital revolution, 846 million Bharat audience gained internet access via smartphones. Online gaming exploded, with nearly half of these users joining in, from ludo to poker.
Zupee, a real-money gaming platform, dominates this space. In an hour-long chat with Zupee’s Nishant Jaiswal at their HQ, Ankur found out that Indians are not just keen on online games but also more likely to become paying users if they play more than five games within 24 hours.
Their approach is mature, evaluating each acquisition channel based on LTV by CAC. They recalibrate strategies within a seven-day window, predicting a channel’s profitability over 24 months.
Discover what metrics define a power user and how Zupee is responsibly addressing the challenges of online gaming. Listen to the full episode for more insights.
