3 Real-Life Examples On How E-Commerce Brands Can Deanonymize Users Into Revenue

The difference between brands that capture anonymous visitors and those that don’t?
₹2.3 crores in annual revenue. Per 100,000 monthly visitors.
That’s the cost of letting intent walk away unnamed.

• Except… The Moms Co. turned 80% of those “ghost” visitors into ₹8 lakh in monthly incremental revenue.
• A luxury jewelry brand converted up to 5% of anonymous PDP viewers into known users on the spot.
• And Neeman’s is quietly pulling double‑digit uplifts from people who were about to vanish.

Here’s exactly how they did it — and why this might be the most profitable five minutes you’ll spend this week.

How Leading D2C Brands Do It

The Moms Co. — Turning Life‑Stage Data into Sales

• 80%+ of monthly visitors were unknown; limited profiling meant shallow personalization.
• Used onsite surveys to capture life‑stage info (e.g., baby’s birth date, product preferences).
• This data fed into WebEngage’s CDP for instant personalization — offers, content, and recommendations changed in‑session.

(What would you ask your visitors if you could act on their answers instantly?)

Luxury Jewelry Retailer — Gamifying the First Step

• High PDP engagement but low sign‑ups.
• Added a spin‑the‑wheel overlay on product pages for unknown visitors, offering rewards for sign‑up. Integrated WebEngage’s Web • Personalization so the prize copy matched the product viewed.

(What could you offer that’s too tempting to ignore?)

Neeman’s — Catching Drop‑Offs Before They Leave

• Large drop‑off between product view and add‑to‑cart.
• Deployed exit‑intent onsite surveys at drop‑off points, capturing preferences + contact details. Triggered follow‑up email and WhatsApp journeys with product recs based on captured answers.

(Could your drop‑off be your best acquisition channel?)

The 4-Step Anonymous-to-Known Checklist

• Time the Capture to Intent: PDP views and cart activity are the sweet spots — not page load.
• Personalize the Payoff: Show them what they’ll get right now by sharing details.
• Act Immediately: Feed captured data into live personalization — don’t wait for the next campaign.
• Link Capture to Conversion: Make the next step frictionless (direct cart link, relevant offer).

Final Word

Anonymous traffic is like a leaky bucket — until you start patching the holes where intent is highest.
These brands aren’t just collecting data. They’re monetizing it before the ssssion even ends.

Every day you wait, another ₹50,000 in potential revenue goes unclaimed. Ready to turn ghosts into gold?