The gaming industry has evolved significantly over the past decade, as has the demand for personalized and immersive gaming experiences. In order to stay ahead of the competition, gaming companies are increasingly turning to advanced technologies and complex use cases to deliver tailored and immersive experiences to their users.

To do that, there comes a time when gaming businesses need to go beyond basic use cases like unlocking achievements and first-name personalization.

This blog post will deep-dive into more advanced use cases for gaming businesses and how they can be leveraged to drive growth and improve customer experience. We also demonstrate the ease of implementing them on the WebEngage dashboard so you boost sales faster, smoother, and more efficiently.

Here we go.

1. INCREASE GAME ENGAGEMENT WITH CASH BONUSES

APPROACH:

1. Incentivize users to continue playing games by way of cash bonuses.
2. Create a dynamic list of users who have transacted on the platform to play games at least once.
3. Ensure users understand how to earn cash bonuses and set criteria accordingly.
4. For example, nudge users to play a certain number of games, achieve a certain score, or refer friends to the game. Implement the same using WebEngage’s Journey Designer with the ‘Call an API’ block.
5. Communicate via 12+ engagement channels and personalize messages with details of cash bonus added, expiry, and more to nudge users to play the game.
6. To ensure that your approach effectively increases game engagement, monitor user engagement and adjust bonus amounts as needed with data analytics. For example, if users are not responding to a particular bonus amount, adjust it to incentivize more engagement.

PRO TIP:
Depending on your country and industry, regulations may govern the use of cash bonuses in games. It’s crucial to ensure that your approach complies with all relevant regulations to avoid legal issues.

EASE OF IMPLEMENTATION
★★★

2. GAMIFY USER EXPERIENCE ON YOUR WEBSITE

APPROACH:

1. Create a segment of users who’ve performed event: played more than 50 hours weekly on your platform.
2. Check if said user is reachable on Web Push.
3. With the help of Web Personalization, use attributes like name, hours played, and gaming streak to personalize communication.
4. Use behavioral triggers to encourage engagement by using notifications to remind users to log in and play or gift rewards for completing certain actions within the game.
5. Highlight said streaks on the homepage and a user’s gaming progress, cash balance, etc., to bring more transactions and revenue to the platform.

PRO TIP:
To incentivize users to engage with your gamification strategy, it’s important to offer rewards that are relevant and meaningful to them. This may include virtual items, in-game currency, or access to exclusive content.

EASE OF IMPLEMENTATION
★★★★★

3. RECOMMEND GAMES BASED ON USER PROFILING

APPROACH:

1. Create a catalog on the WebEngage dashboard by gathering data on users’ gaming history, preferences, and behavior/events by tracking game views, ad clicks, and other relevant events. Segment these users based on business events like game genre, play frequency, and preferred device.
2. Use the WebEngage recommendation engine to suggest games to users based on their gaming history and profile.
3. For example, recommend games similar to those they have played before or popular among users with similar profiles.
4. Use personalized messaging and targeted offers to encourage users to try recommended games. For example, offer a discount on a recommended game or highlight its key features that match the user’s preferences.

PRO TIP:
Analyze user data and behavior patterns with machine learning to generate more accurate and relevant game suggestions. Additionally, A/B test your campaigns and journeys to optimize your recommendation strategies and improve conversion rates.

EASE OF IMPLEMENTATION
★★★★★

4. INCENTIVIZE PLAYERS TO UNLOCK NEW FEATURES UPON REFERRAL

APPROACH:

1. Segment users likely to refer a friend based on their behavior and demographics.
2. Create a drip campaign using WebEngage’s Journey Designer, including API blocks for triggering events.
3. Encourage users to refer their friends and trigger a journey that creates a new user.
4. Add the new user to an onboarding pipeline and initiate nurture and retention campaigns.
5. Unlock benefits, rewards, special offers/characters, points/discounts/wallet money for the user with each successful referral.

PRO TIP:
Providing incentives to both the referrer and the new user can encourage more referrals and increase the likelihood that the new user will convert into a loyal customer. Moreover, you can personalize referral codes to users.

EASE OF IMPLEMENTATION
★★

5. INCREASE REVENUE WITH PREDICTIVE SEGMENTATION FOR CASH-BASED GAMING

APPROACH:

1. Identify the segments of users most likely to play cash-based games using historical data, business logic, strategy, or opinions.
2. Use WebEngage’s predictive segmentation feature to create a segment of future users who will likely play cash-based games.
3. Create a drip campaign for these users based on their transaction history, and nudge them with offers on their first cash deposit to incentivize them to play games.
4. Personalize your communications to these users by showing weekly progress and player statistics and providing them with additional incentives to keep playing.

PRO TIP:
Ensure compliance with relevant regulations, use WebEngag’s data analytics to monitor campaigns, and regularly optimize approaches based on user feedback and engagement metrics.

EASE OF IMPLEMENTATION
★★★★

6. INCREASE WHATSAPP ENGAGEMENT BY QUIZZING USERS

APPROACH:

1. Use WebEngage’s Journey Designer and API blocks to create a personalized quiz for users.
2. Create a WhatsApp chatbot integrated with WebEngage to quiz users.
3. Segment users based on their responses and personalize communications using various channels like web push, email, SMS, and more.

PRO TIP:
Create a leaderboard for users who have completed the quiz and incentivize the top scorers with a bigger discount or reward.

EASE OF IMPLEMENTATION
★

7. BOOST GAMING ENGAGEMENT WITH THE RFM MODEL

APPROACH:

1. Segment players based on their RFM scores to identify high-value players. Recency can be the last login date, Frequency can be the number of logins or game sessions, and Monetary can be the in-game purchases made.
2. Offer rewards and incentives to high-value players to boost their engagement and retention. This can include exclusive in-game items, early access to new features, and personalized offers based on their preferences and behavior.
3. Use WebEngage’s data analytics to identify key drop-off points in the game, such as too difficult or time-consuming levels. To motivate players, address these points by providing tips, hints, or power-ups.
4. Moreover, you can implement tiered discounts for players based on their RFM scores. For example, offer a 10% discount to players with a high monetary value score, 5% to players with a high-frequency score, and 3% to players with a high recency score. This can help increase player retention and loyalty.
5. You can also leverage social media channels to create a sense of community among players. Encourage players to share their gaming experiences and connect with other players on platforms such as Facebook and Instagram. This can increase player engagement and drive new sign-ups.

PRO TIP:
To take your RFM analysis to the next level, incorporate predictive modeling to forecast future player behavior and target them with personalized offers before they lapse.

EASE OF IMPLEMENTATION
★★★★★

IMPACT STORIES – GAMING

ZenGaming – Check Out How ZenGaming, An Esports Gaming Products Company, Used WebEngage’s Journey Designer To Increase Its Day-1 Retention Rate By 26%
Adda52 – Adda52, India’s No.1 Poker Site, Witnessed Over 85% Growth In Repeat Cash Game Players With WebEngage

CONCLUSION:

As the gaming industry continues to grow and evolve, the importance of delivering individualized experiences to users cannot be overstated. By leveraging advanced technologies and use cases, gaming companies can create engaging experiences that keep users returning for more. The possibilities are endless, whether through personalized recommendations, immersive gameplay, or social interactions. As the industry continues to evolve, we can expect to see even more exciting and innovative use cases emerge in the years to come.
Take a demo with WebEngage today to implement these use cases, boost sales, and skyrocket your revenue.