Advanced Use Cases for Media & Entertainment: Revolutionizing Operations and Maximizing Revenue

In today’s fast-paced digital world, the media and entertainment industry is experiencing a rapid shift toward digital transformation. With the emergence of new technologies and innovative solutions, companies in this sector are leveraging these opportunities to enhance user engagement and create unique experiences.

To do that, there comes a time when Media and entertainment businesses need to go beyond basic use cases like first-name personalization and movie recommendations.

In this blog post, we will explore some of the more advanced use cases for Media and entertainment businesses and how they can be leveraged to drive growth and improve customer experience. We also demonstrate the ease of implementing them on the WebEngage dashboard so you boost sales faster, smoother, and more efficiently.
Here we go.

1. SHARE CONTENT LAUNCHES ON AUTOPILOT

APPROACH:

1. Create relays based on business events like new episodes, new seasons, and new films/series added.
2. For instance, if a user watched Season 1 of the House of the Dragon, notify them when Season 2 is announced, T-minus X days to launch, on the day of the launch, one day later, five days later, and so on.
3. Configure the Relays trigger to match and map user behavior with business event triggers.
4. Engage users based on predictive segments with content they’re most likely to watch, for instance, within drama or thriller categories.
5. Use WhatsApp integration or best channel to notify users of a new season dropping or a new show dropping, basis their previous watching behavior.

PRO TIP:
Use the same formulae for attributes like added to watchlist, saved for later, etc.
EASE OF IMPLEMENTATION
★★★★★

2. ACHIEVE 2X ENGAGEMENT WITH PERSONALIZED CONTENT RECOMMENDATIONS

APPROACH:

1. Create dynamic segments of users who’ve performed event: movie viewed.
2. Use the Recommendation engine to map movie catalog with custom events. Alternatively, you can exclude certain events to further enhance recommendations to users.
3. For instance – if a user has watched a show (in a certain look-back period), those shows will be excluded from recommendations.
4. Next, check reachability for users with best channel to target them with relevant communication based on shows they’ve watched.
5. With the help of channel personalization (across 12+ channels), use their name and hours played to show them movie recommendations and highlight them on the homepage/ search page.

PRO TIP:
Replicate the same for movie rated, likes/dislikes, added to watchlist, genre viewed, etc.
EASE OF IMPLEMENTATION
★★★★★

3. GIVE DIFFERENT USERS DIFFERENT WEBSITE EXPERIENCES

APPROACH:

1. Create multiple user segments that suit your business needs using real-time personal & behavioral customer data.
2. Segment users based on their payment status, like paying vs. non-paying customers.
3. Create separate journeys using the WebEngage dashboard to showcase personalized content to users on the website based on said payment status.
4. For users who’ve completed payment: collate user attributes & data to show movie viewed, likes/dislikes, must-watch, added to watchlist, genre viewed, etc.
5. For users who’re yet to complete payment: Incentivize users to complete payment using a paywall for movies viewed or based on landing pages they’ve spent the most time on.

PRO TIP:
Since your website is the most important asset and has a 100% open rate, providing relevant, personalized experiences can boost your conversions
EASE OF IMPLEMENTATION
★★★★★

4. BOOST SUBSCRIPTIONS BY ARRESTING USER DROP-OFFS

APPROACH

1. Personalize your message strategy by showing top or best-performing content pieces or movies/series a user will most likely engage with.
2. Create a journey on the WebEngage dashboard with a trigger for an on-site notification when a user has read/watched a stipulated number of articles or has hit their free content limit.
3. Create different triggers based on different sections of the website. For example, if limit was reached on the website’s sports or global news section, nudge users to subscribe and continue watching/reading on the page’s banner.
4. Create a recommendation strategy to fetch top-performing content articles for each website section based on user behavior.
5. Personalize banner messages by showing recommendations on the website when a user hits the stipulated limit.

PRO TIP:
Replicate personalized subscription strategy across other business events like videos watched, articles read, interest showed, etc.
EASE OF IMPLEMENTATION
★★★

5. BOOST ENGAGEMENT WITH INTERACTIVE AMP EMAILS

APPROACH:

1. AMP for email allows you to serve a range of interactive and dynamic email content, including carousels, accordions, purchase buttons, and other call-to-actions, without opening an additional tab to visit a website.
2. Gauge your audience’s content consumption behavior with AMP Emails.
3. Run multi-question email surveys to understand your audience and their content preferences, such as what genre they like, how much time they spend on your platform, etc. You can then send personalized suggestions to help them find shows and movies that interest them.
4. In addition, use AMP forms to collect valuable data such as feedback, user ratings, and reviews on your shows and movies. You can even allow users to rate and review right from within their email inbox, making it more convenient for them to provide feedback. This data can improve your content offerings and enhance user experience.

PRO TIP:
To make the most out of AMP for email, test and optimize your email campaigns regularly. Try different content formats and email designs to see what works best for your audience.
EASE OF IMPLEMENTATION
★★

6. MONITOR SUBSCRIBER HEALTH WITH ENGAGEMENT SCORES

APPROACH:

1. Use WebEngage’s engagement scoring algorithm to segment users based on purchase and engagement behavior.
2. For instance, email opens can be assigned a weightage of 3. An email click can be given a weightage of 5, as clicks represent a deeper engagement than opens.
3. Use time spent on your platform as the criterion, create engagement scores accordingly, and monitor subscriber health.
4. Identify the users with scores below 5 and nudge them to watch top viewed or trending shows to improve their engagement.
5. Create a personalized watchlist for users with scores above 5 to maintain their interest and enhance their viewing experience.

PRO TIP:
Utilize personalization techniques such as AI-based content recommendations, preferred language targeting, and viewing history to create a tailored watchlist for users with high engagement scores. Additionally, continuously monitor engagement scores and adjust the nudge strategy to optimize user engagement.
EASE OF IMPLEMENTATION
★★★

7. INCREASE USER ENGAGEMENT AND CONTENT CONSUMPTION WITH WHATSAPP

APPROACH:

1. Segment users based on their behavior on your platform, such as content consumed, search history, and engagement levels. Use this information to personalize the content recommendations and make them more relevant to each user.
2. Optimize content for easy consumption on WhatsApp with WebEngage’s rich media support for WhatsApp Business API, which gives your users a more delightful customer experience through WhatsApp marketing.
3. Enrich your WhatsApp messages with images, video, audio, gifs, stickers, attachments, dynamic CTA, etc., opening up more ways to interact with your customers and providing them with delightful and memorable experiences.
4. To further increase user engagement, provide exclusive content or offers only available on WhatsApp. This can include sneak peeks, behind-the-scenes content, and early access to new products or features.
5. Encourage users to share your content and offers with their contacts by providing easy sharing options within WhatsApp messages. This can increase your reach and drive more traffic to your platform.

PRO TIP:
Use real-time analytics to boost your WhatsApp marketing initiatives. You can analyze your personalization effectiveness using real-time data-rich reports and visual dashboards.
EASE OF IMPLEMENTATION
★★★★★

IMPACT STORIES – MEDIA & ENTERTAINMENT

Vikatan – Check Out How Vikatan, India’s Leading Regional Media Powerhouse, Boosts Its Reader Engagement Using WebEngage’s Relays
ALTBalaji – Read More About How Altbalaji, A Popular On-Demand Video Platform, Used WebEngage’s Journeys To Increase Their User Retention Rates By 30%

CONCLUSION:

As the media and entertainment industry continues to evolve, the use of advanced technologies is becoming increasingly crucial to stay competitive. By leveraging innovative solutions and strategies, companies can enhance user engagement, optimize content delivery, and improve overall performance.
With the right approach, the media and entertainment industry has the potential to create unparalleled experiences and unlock new opportunities for growth.
Take a demo with WebEngage today to implement these use cases, boost sales, and skyrocket your revenue.