EngageMint – Asia’s Largest Retention Marketing Conclave | Highlights From Edition 1

The first edition of EngageMint, our flagship event, was a massive success. We were humbled by your overwhelming response. It was a day long affair with 75+ CMOs, Product Managers and Retention Marketers in attendance from 40+ companies.

We launched our multi-channel user engagement and retention stack in Jul 2016. Ever since, we have felt the need for a platform where retention marketers could learn from each other. While there was a bunch of stuff being already done for their b2b counterparts globally, product managers & marketers at consumer tech companies had nothing to look up to.

WebEngage as a product, and, EngageMint as a learning platform are our contributions to fill in this need gap for retention marketers and product managers at consumer businesses.

After months of preparation, we launched EngageMint with the kickoff edition on March 13th in Mumbai. Other than attendees from Mumbai, we had folks fly in from all major cities in India including Bengaluru, Delhi, Chennai, Ahmedabad, Pune, Hyderabad etc to all the way from Tokyo for this conclave! In this post, I am sharing quick highlights of the day with you.

Packed hall early in the morning!

Once I declared the event open at 10am, there were three amazing sessions delivered Mona Gandhi (First Female Engineer at Airbnb), Vikalp Sahini (CTO at GoIbibo) and Rahul Ganjoo (VP Product at Zomato).

Rajan (Google’s head for India and SE Asia) was engaged in a fireside chat with Karthik (Managing Partner at Blume Ventures) on the India and SE Asia opportunity. Rajan’s insights on how to build long-lasting businesses were very deeply appreciated by the audience. Post this session, we had an invigorating panel discussion with leaders (Manav, Naiyya and Narendra) from different verticals sharing their experiences on user retention across OTT, Content driven e-commerce and Education tech. Following this was our highlight of the day – a retention 101 workshop conducted by Ankur. I am sharing some moments from these sessions in pics below.

We got 50+ nominations across 3 different categories of EngageMint Retention Awards. The winners were Aniket (VP Marketing, Coverfox), Kushal (Business Ananlyst, TestBook) and Divyang (Marketing Director, GoIbibo).

Aniket and Kushal receiving their respective EngageMint retention awards

To conclude the day, I unveiled some of the ideas that are brewing in our labs for WebEngage. I’ll share those with you in a different post. We presented some great consumer insights and trends at EngageMint – the booklet below captures those.

I’d like to thank those members of Team WebEngage, led by Bharat, who did an incredible job in pulling off an event of this scale.

Team EngageMint

I thank you once again for a great response to this event. We are further more convinced about its need and relevance. We’ll come back to you soon with the format and dates for the next edition of EngageMint. Until then, relive moments from the first edition through this exclusive gallery.

Onwards and upwards.

– Avlesh