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Empowering Khaloo Beauty & their Partnership with the WebEngage Startup Program

Khaloo beauty hero image
Khaloo beauty hero image
Home - Blog - Empowering Khaloo Beauty & their Partnership with the WebEngage Startup Program

Khaloo means purpose, courage, and everything in between.
With the recent boom in the global skincare market and the race to have the best products, there’s very little pause, courage to explore, and purpose to do what’s best for your skin anymore.

Which is where Khaloo Beauty steps in.

Recently, the brand embarked on a transformative journey, joining forces with WebEngage to redefine the narrative of customer success, leveraging the power of user-friendly dashboards, website and email communication, and a strategic on-site notification approach.

Let’s have a look at what Khaloo Beauty and WebEngage’s partnership looks like:

The Foundation: Customer Success & Support

Khaloo Beauty places the utmost importance on customer satisfaction. With WebEngage’s robust suite of tools, the brand witnessed a remarkable improvement in customer success and support initiatives. The platform’s intuitive dashboard made navigating and analyzing customer data a seamless experience for Khaloo Beauty’s team. This streamlined their workflow and provided valuable insights that fueled strategic decision-making.

The partnership ensured that every customer interaction became an opportunity for growth and improvement. Khaloo Beauty’s customer support team, armed with actionable data from WebEngage, became more responsive and proactive, delighting customers at every touchpoint.

The Gateway: Website & Email Communication

In the digital age, a brand’s online presence is its lifeline. Khaloo Beauty recognized the power of the website and email as primary communication channels and, with WebEngage’s assistance, transformed them into dynamic engagement hubs.

Customers now find navigating Khaloo Beauty’s website a breeze, thanks to a user-friendly interface that beckons them into a world of personalized beauty experiences. Email communication, powered by WebEngage, became a conduit for meaningful conversations, fostering a sense of community among Khaloo Beauty enthusiasts.

Use case:
Khaloo sent welcome and thank you emails here, personalized by the WebEngage Startup Program.

The Catalyst: On-Site Notifications

WebEngage’s on-site notification feature emerged as a game-changer for Khaloo Beauty. It provided the brand with direct communication with its website visitors, delivering real-time updates, promotions, and exclusive offers. This not only enhanced user engagement but also contributed to increased conversion rates.

The on-site notification system became Khaloo Beauty’s secret weapon, creating a dynamic and immersive online experience. Users felt more connected to the brand, leading to higher retention rates and a deeper sense of brand loyalty.

Khaloo Beauty On-Site Notifications

Use case:
Here, the Khaloo team uses on-site notifications for lead generation. By collecting attributes like email ID, name, etc., the D2C team converted unknown to known users.

Transforming Unknown to Known Users

WebEngage’s prowess in turning unknown visitors into known, engaged users became pivotal in Khaloo Beauty’s digital strategy. Through strategic on-site targeting, the brand captured valuable customer data, allowing for more personalized interactions and targeted marketing campaigns.

The result? Khaloo Beauty transformed casual browsers into loyal customers, all while respecting user privacy and preferences. The seamless integration of WebEngage’s tools allowed Khaloo Beauty to build lasting relationships with its audience.

A New Chapter: Increasing Lead Generation with On-Site Survey

The partnership between Khaloo Beauty and WebEngage continues to evolve, now focusing on amplifying lead generation through strategic on-site surveys. By leveraging the power of real-time feedback and user insights, Khaloo Beauty is uncovering hidden opportunities and tailoring its offerings to meet the evolving needs of its audience.

Through targeted surveys strategically placed on its website, Khaloo Beauty is not just collecting data but nurturing a sense of community and inclusivity. Customers feel heard, valued, and integral to Khaloo Beauty’s growth story.

Conclusion: A Symbiotic Partnership with Khaloo Beauty and the WebEngage Startup Program

In the ever-evolving digital landscape, the partnership between Khaloo Beauty and WebEngage stands as a testament to the transformative power of collaboration. By embracing WebEngage’s customer engagement platform, Khaloo Beauty has streamlined its operations and created a holistic and immersive experience for its customers.

About the WebEngage Startup Program

WebEngage Startup Program is a growth accelerator for early-stage consumer startups across the globe. Since its inception in 2020, the program has helped over 300+ startups grow and scale their businesses with free access to the WebEngage retention stack for six months, free credits worth $25000, alongside dedicated customer success.

The platform enables startups to deliver an exceptional customer experience and build customer loyalty, increase the Customer Lifetime Value (CLTV), and lay the foundation for retention-led growth from day one, thereby paving the way for building sustainable business.

What’s in it for startups?

  1. Free full access to WebEngage’s marketing automation platform for 6 months.
  2. $25,000 in FREE credits to execute campaigns across Email, SMS, WhatsApp, Push notifications, and more digital channels.
  3. Dedicated customer onboarding and success managers.
  4. Exclusive founder and mentor community.
  5. Expert-led masterclasses on growth, customer retention, and much more.

To begin your journey with the WebEngage Startup Program, apply now.


Content Writer, 


Prakhya Nair is a Content Writer and Social Media Manager with 4+ years of experience. An avid reader, dancer, writer and linguist that is constantly on the lookout for new things to explore, she aims to add a dash (or a pailful) of creativity to everything she writes.

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