Hey Reader,
Picture this: It’s dinner time. A user opens your app — hungry, on a budget, and craving something specific.
They scroll… and scroll. Nothing clicks. They drop off.
Not on your watch.
This month, turn it around with Collections — dynamic filters that deliver spot-on recommendations based on location, price, preferences, and more.
Also what’s new this month:
- Swipeable in-app carousel templates
- Funnel UI upgrades for sharper insights
Read to serve better? Dive in.
1. Smarter Recommendations with Collections
Same campaign. Different results. Sharper conversions.
Collections help you deliver razor-sharp recommendations by:
- Dynamically filtering and sorting using Catalog fields, user traits, events, and campaign inputs
- Applying AND/OR logic for precise targeting
- Powering personalization across journeys, campaigns, and real-time interactions
Example
Summer Bonanza – One campaign. Two unique outcomes.
User A: Rohan • Last ordered: Asian • Location: North Delhi
→ Sees: Top-rated Asian restaurants serving cool summer sushi platters
User B: Ananya • Last ordered: Italian • Location: Pune
→ Sees: Budget-friendly Italian spots nearby with summer-special Tiramisu
Coming soon: Support for functions like ranges & more.
Read more about it in our blog ‘Introducing Collections’ or checkout our knowledge base.
2. New In-App HTML Carousel Template
Turn product stories into swipeable experiences! Now available in the layout modal selector—this pre-built HTML template lets you create full-screen carousels with:
- Auto-scroll (every 3s) + finger swipe
- 3 pre-designed, editable cards
- Lightweight JS via CDN (auto-added)
- Pre-filled HTML — plug & play
Auto-Tracked Events include Card Clicks, Explore Button Clicks, and Close Icon Clicks.
Note: Currently available in portrait mode only on select SDK versions.
Explore all available templates — pick and customize as per your campaign needs.
Read more about it on our knowledge base. Level up your engagement with our blog on Gamifying In-app Templates.
Funnels UI Upgrades – Now Live for Everyone!
The revamped Funnel experience is now available on your WebEngage dashboard.
Trying to pinpoint drop-offs in your signup-to-purchase journey? The new UI helps you find answers — faster and sharper.
What’s new:
- Quick Card Actions – Instantly Add, Filter, Rename, Delete, or Duplicate steps.
- Unified Setup Panel – Access Steps, Filters, Split By, and more — all in one place.
- Smarter Visuals – Switch between chart and table views. Focus on the metrics that matter.
- Flexible Conversion Windows – Analyze behavior across custom time frames.
- Advanced Filters – Filter the entire dataset by user attributes or segments.
- Side-by-Side Comparisons – Compare performance by device, location, Control Groups, and more.
Ready to dive into your funnel data? Head to your dashboard to get started.
Checkout our dedicated blog on the Funnel UI Upgrades, and for a step-by-step guide, watch our demo video here.
That’s all folks!
For more information on what’s new at WebEngage, stay tuned. In the meantime, for any queries, reach out to product@webengage.com or contact your Account Manager.
Happy marketing!
Ananya Nigam
