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PRODUCT UPDATES

What’s new on WebEngage?

Explore the latest features and enhancements designed to make your goals
more achievable and your journey with WebEngage smoother than ever!

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  • Recommendations

Smarter Recommendation Setup with New Templates

Choosing the right recommendation strategy is now easier and more intuitive. With the introduction of visual templates, you can quickly get started with pre-built options tailored for common strategies like Top Items, Relevant Products, Personalised Suggestions, and Collections. Each template is designed to help you set up powerful recommendation logic with minimal effort. Prefer building from the ground up? Use the Create Your Own option to define your own strategy using custom events, user behavior, and logic—giving you full flexibility and control.

 

  • Catalog and Recommendation, Product Recommendations, Recommendations
  • Recommendations

New Card View for Recommendation Previews

Easily visualize how your users will experience product recommendations with the new Card View feature. This drag-and-drop layout lets you configure the arrangement of recommendation cards just the way you want them to appear. You can map specific catalog fields as image links, giving you full control over how visuals are displayed. Each card is expandable, allowing you to view important metadata like the strategy type, recommendation source (primary or fallback), and reference ID for tracking. Your configurations are saved locally per recommendation in the browser cache, so you can revisit and tweak layouts without starting from scratch.
Note: Since these settings are stored locally, clearing your browser cache will reset your saved card layouts.

  • Product Recommendations, Recommendations
  • Recommendations

Collections: Personalized Recommendations Made Easy

A smarter way to deliver contextual product recommendations using dynamic filters on your catalog. With the Criteria Builder, you can set up precise rules using AND/OR logic and nested conditions to target specific products. Filter and sort recommendations based on user attributes, events, and campaign inputs in real time. For example:
(Price < 500 AND Category = "Electronics") OR (Category = "Clothing" AND (Size = "Large" OR Color = "Blue")).
This helps create highly relevant product blocks tailored to each user. Coming soon: support for standard functions across data types for even more advanced rule-building. Click here to know more about how to use Collections.

 

  • Catalog and Recommendation, Product Recommendations, Recommendations, Collections
  • TikTok

Export Segment to TikTok

WebEngage now integrates with TikTok Ads Manager for precise ad targeting, leveraging its vast and engaged user base, especially in key regions. This extends our ad ecosystem beyond Facebook and Google, offering benefits like direct segment syncing for personalized ads, improved performance via first-party data, and seamless automatic updates. Note: Access requires enabling the WE_TIKTOK_EXPORT flag (contact support) and referring to the KB documentation.

  • TikTok, Segment, Export
  • UTM Parameters

Maximize Your Analytics: Precise UTM Control is Here!

Unlock enhanced campaign insights with WebEngage’s latest feature: Restrict UTM to Specific Domains. Content publishers can now isolate engagement metrics for their owned properties (e.g., newsportal.com) in newsletters, ensuring clean attribution without impacting external link analytics. Similarly, travel and hospitality businesses running promotions with links to both their site (travelsite.com) and partners can now track their campaign performance accurately, leaving third-party data untouched. This granular control, a significant advantage over competitors’ limited offerings, complements WebEngage’s robust auto-add UTM across six channels. Configure this powerful feature under UTM > UTM Setup > Domains to Include for UTM Parameters (currently live for Email, with broader channel support on the horizon). Discover more ways to optimize your analytics – refer to the KB documentation for detailed implementation.

  • Restrict UTM
  • Analytics

Introducing the New Funnel UI Upgrades

The new Funnels UI is here—easier to use, smarter with insights, and faster to act on.

  • Revamped Funnel Cards for Quicker Edits – Easily add, rename, delete, or duplicate steps with intuitive quick actions— all in one place.
  • Visualize Conversion Time Like Never Before – Track how long users take to convert with flexible time ranges and percentile views for smarter optimization.
  • Advanced Filtering for Deeper Analysis – Slice and dice your funnel by user attributes, segments, and control groups to uncover high-impact insights.

Click here to learn more.

  • Funnels, New UI
Read more >
  • Relays

Catalog-Based Relays – Custom Setup is Now Live !

Last month, we launched catalog-triggered relays for key use cases like Back in Stock, Low on Stock, and Price Drop. Now, we’re taking it further with custom catalog-based relays to deliver even more personalized user experiences.

  • Leverage user attributes (e.g., pin codes) for hyper-relevant updates like location-based weather alerts.
  • Trigger tailored offers based on past purchases to drive engagement and loyalty.

This upgrade lets you map catalog columns to user or event attributes, making your campaigns sharper and more impactful. The year may have ended, but smarter, more effective campaigns are just beginning!

  • Catalog based relays
  • Conversion Metrics

Pick Your Conversion Goals

You can now select your preferred conversion metric for campaign analysis, which will appear in the Campaign, Channel, and Engagement Overviews, while other metrics remain available in the ‘Download Report’ option. To configure, go to Data Platform > Data Management > Conversion Card Setting and choose: Sent-through Conversions (Default), tracking users who converted after receiving the campaign; Open-through Conversions, tracking those who converted after viewing it; or Click-through Conversions, tracking conversions after clicking the campaign’s CTA URL. This feature helps tailor insights to your goals for more relevant performance tracking.

  • Metrics
  • Event Analytics

Introducing the New UI for Event Analytics!

Enjoy deeper insights, smoother navigation, and more flexibility—analyzing events has never been easier!

  • Unlock More Data Series for Enhanced Plotting – Gain deeper insights with expanded data series options, allowing for more detailed and customizable visualizations.
  • User-Friendly Design for a Seamless Experience – Navigate effortlessly with a cleaner, more intuitive interface designed to make data analysis smoother and more efficient.
  • Discover Our New Calendar with Enhanced Flexibility – Easily explore trends over time with an improved calendar, offering greater control over date ranges and event filtering.

Click here to know more.

  • Event Analytics, New UI
  • Relays

Hourly Interval for Batch Relays

We are pleased to announce the introduction of the Hourly interval option for batched relays, enabling actions on business events every hour. This enhancement allows you to promptly notify users of time-sensitive updates, such as changes in lecture schedules, or execute short-term, high-impact campaigns with precise timing. By utilizing this feature, you can ensure more timely and relevant communication, enhancing efficiency and user engagement.

  • Relay, Batched Relay
  • Relays

Enhanced Re-entry for Catalog-Based Relays

We are pleased to introduce an enhancement that gives you complete control over re-entry timing in catalog-based relays. While these relays have been highly effective, the inability to re-enter for the same duration as the look-back period has been limiting. Now, you can define how long users must wait before re-entering a relay, or set the value to 0 for unrestricted re-entry. This flexibility is crucial for protecting your campaigns from excessive triggers—for instance, in price drop campaigns, where repeated qualifications without new context can occur. With this update, you can ensure your campaigns remain relevant, precise, and impactful.

  • Catalog Relay
  • Journey

Trigger journeys by Refreshing CSV Lists

We’re excited to introduce a new feature in journey management: using refreshing CSV files as dynamic triggers. CSV lists updated via API are now automatically refreshed, enabling journeys to start or exit based on real-time data changes. This ensures seamless and automated activation of journeys in response to external updates.

  • Refreshing Lists, Journey
  • List

View and download the ‘List of Users’ for both Static and Refreshing Lists

We’ve introduced a “List of Users” view for both Static and Refreshing Lists, similar to Live Segments. You can now directly view users in each list along with their attributes. Key features include selecting custom attributes to display, sorting rows for better organization, and a search function to quickly find specific users. This update simplifies list analysis and makes managing user data more efficient.

  • Refreshing Lists, Static Lists
  • UTM Parameters

UTM Parameters Auto-Enabled for Campaign Links

We’ve launched auto-enabled UTM parameters for campaign links across multiple channels like Email, Web Push, and WhatsApp. Configure 2–8 UTM parameters in Configuration > UTM, with options for static or dynamic values. Once set, UTMs apply automatically to new campaigns but require manual activation for existing ones. Users can customize settings at the campaign level for flexibility. Click here to know more.

  • UTM Parameters
  • Personalization

Improved Personalization Token Experience

We’ve enhanced the personalization token experience by simplifying the process of adding fallback values and capitalizing words directly in the personalization modal, eliminating the need for complex Nunjucks syntax.
This update streamlines workflows, making advanced personalization easier and more accessible.

  • Personalization Strategy, Token Personalization
  • Geofencing

Enhancements to Geofencing and Location-Based Tracking

WebEngage SDK 4.17.1 is now available, updated to support play-services-location version 21.3.0 for enhanced geofencing and location tracking. We recommend upgrading to the latest play-services-location version. Compatibility guidelines:

  • For play-services-location 21.0.1 or later, use SDK 4.17.1 or above.
  • For play-services-location 21.0.0 or earlier, use SDK 4.17.0 or below.
  • Keep your SDK and play-services-location version aligned for optimal performance.
  • Geofencing
  • Recommendations

Introducing Fallback Recommendation

We’re thrilled to introduce Fallback Recommendations! This feature lets you define up to three fallback options for recommendations, offering flexibility and control. Each fallback can be of a different type or use a different event, ensuring seamless alternatives when primary recommendations don’t apply. For instance, if the primary recommendation is “Personalized” based on “Product Purchase,” the fallback can be “Static” or another “Personalized” option based on events like “Added to Cart.”

  • Fallback Recommendation
  • Lists

AMP Support for Self-Serve ESP

We’ve added AMP email support for Self-Serve ESP. Please refer to the updated self-serve.
AMP emails are now supported for SparkPost, SendGrid, AWS SES, Netcore, Self-Serve, and Private ESPs.

  • Lists, AMP Email
  • List

Enhancements to User Listing Page

The User Listing Page has been enhanced for usability and improve the overall user experience, making it easier to sort and filter data.

  • Sorting: Quickly sort users in ascending or descending order. By default, the user list will be sorted by the last date seen.
  • Enhanced Search: Featuring search text highlighting and similar text matching, allowing you to locate the exact user data with ease.
  • Improved Column Selection: The column selection view is now more user-friendly, with the addition of Device Data for better insights at a glance.
  • Lists, Page enhancement
  • Analytics

Day-wise Reports Revamp

Our Day-wise Data Breakdown reports now align with the Summarized Reports (Week-wise, Month-wise, and 30-day Rolling Window) introduced earlier, which include updated columns.
*This feature is access-controlled.

  • Reports Revamp, Reports
Read more >
  • Analytics

Funnel Analytics: Completion Time & Split By Options

This update lets users select “Completion Time” and “Split By” options during funnel creation. This provides deeper insights into how long it takes for users to complete funnel stages. It also allows performance breakdowns by categories like device, location, or custom user segments.

  • Funnels, Advanced Analytics, Funnel Analytics
Read more >
  • Analytics

Rename Funnel Steps

Previously, funnel steps were automatically named after the events. With this update, users can label each step to align with specific goals or metrics, allowing for clearer analysis and understanding of funnel performance.

  • Funnels, Advanced Analytics, Funnel Analytics
Read more >
  • Analytics

Funnel Analytics: UI Improvements

This update enhances user interaction with funnel analytics by introducing a more streamlined experience. Key actions like deleting, duplicating, and renaming funnel steps, as well as filter options, are now conveniently grouped under the three-dot action button.

  • Funnels, Advanced Analytics, Funnel Analytics
Read more >
  • WebEngage AI

Custom Recommendation API

This upgrade to our Recommendation feature gives you complete control over what your users see. Craft highly personalized product suggestions based on specific customer segments or behaviors, making your suggestions more relevant and engaging.

  • Hyper Personalization, Product Recommendations, Recommendations
Read more >
  • Campaign Orchestration

Catalog Relays

With Catalog Relays, effortlessly send timely notifications by uploading your catalog updates. This feature connects your inventory changes directly with customer communications, ensuring your messages are relevant, engaging, and lead to enhanced campaign effectiveness.

  • Relay, Business Event, Catalog Relay
Read more >
  • Customer Data Platform

Event Export: Integrations

Effortlessly export events from WebEngage to Amplitude, Mixpanel, and AWS S3. Connect with simple credentials, set your export frequency, and choose your data type. Perform cross-platform analysis, data backup, custom reporting, and more. Let our integrations handle all your data needs!

  • Event Analytics, Events, Integration
Read more >
  • Customer Data Platform

Data Management: Predefining Data Model

We’ve upgraded our data management system to ensure better data integrity. Now, events and attributes are categorized as either Flexible or Fixed. Choose the model that best fits your needs and streamline your data management process!

  • Data Management, Data Analysis
Read more >
  • App Personalization

Gamification Layout: Scratch Card

Elevate in-app engagement with our new Scratch Card template! Customize the template easily and create interactive experiences to captivate your users. Perfect for gamification or personalized offers, this portrait mode template ensures your campaigns are fun and effective!

  • In-app Gamification, In-App Templates
Read more >
  • Analytics

RFM: Export to Refreshing Lists

Say goodbye to manual updates! Export your RFM data to dynamic lists that refresh automatically based on your criteria. Keep your campaigns relevant and up-to-date with minimal effort—experiment and launch with ease!

  • Lists, RFM
Read more >
  • Analytics

RFM: New Filters Addition

Our RFM Analysis tool now features advanced filters for event attributes, user attributes, and segments. Tailor your data analysis with precision to target the right users and streamline your campaigns effortlessly.

  • Attributes, RFM
Read more >
  • WebEngage AI

Catalog: XML Support

We’ve expanded our catalog upload options to include XML (RSS) format, which is available to all users with Catalog access. This allows you to upload XML catalogs up to 200 MB, whether one-time or periodic. Enjoy greater flexibility and efficiency in managing your data!

  • Catalog, Catalog and Recommendation
Read more >
  • App Personalization

JavaScript Support

Enhance your in-app notifications with JavaScript for dynamic, interactive experiences. The expanded 10,000-character HTML limit allows for greater creativity and customization, enabling you to deliver engaging content and personalized messages. This feature empowers developers to create rich, immersive notifications that captivate and retain users effectively.

  • In-app Gamification, In-app
Read more >
  • App Personalization

Gamification Layout: Spin the Wheel

Create engaging, interactive experiences with ease using the new **Spin the Wheel** template. Just choose the template from the Layout Selection modal, customize the pre-set HTML, and you’re ready to go. This out-of-the-box solution also allows you to track user interactions seamlessly, boosting user engagement without added complexity.

  • In-app Gamification, In-App Templates
Read more >
  • Analytics

On Demand Events Personalization

Handpick the latest events that matter most for your personalization efforts, keeping your database focused and relevant. This feature ensures you store only essential data, delivering highly targeted and effective personalized messages.

  • Events, Data Management
Read more >
  • Campaign Orchestration

Universal Control Group: Uplift

Isolate a control group from your campaign to precisely compare those who received the campaign and those who didn’t. Analyze unique conversions, revenue contributions, and overall order numbers across these groups. You can accurately gauge the uplift in critical metrics, empowering more informed marketing decisions.

  • Universal Control Group, Control Groups
Read more >
  • Campaign Orchestration

Batched Relays

Batched Relays enhance traditional relays by allowing businesses to group multiple business events and trigger notifications at set intervals. This upgrade optimizes communication by reducing notification frequency and ensuring more organized, timely updates. It streamlines workflows and helps businesses stay informed without overwhelming their teams with individual alerts.

  • Relay, Batched Relay, Business Event
Read more >
  • WebEngage AI

Engagement Score

This advanced tool helps you dive deeper into each customer’s interactions with your brand. Assign weightage from 1 to 5 to critical events basis their importance. Our system will then calculate a precise user engagement score on a scale of 1 to 10. Scores close to 10 indicate higher engagement, while scores closer to 1 indicate lower engagement.

  • User Engagement, Engagement Score
Read more >
  • Analytics

Paths: Add/Remove Rows

Explore niche user journeys by adjusting the number of rows in your Path analysis. By default, you’ll see 5 events, but you can add up to 20 rows to uncover uncommon Paths that may otherwise go unnoticed.

  • Advanced Analytics, Paths, Path Analysis
Read more >
  • Analytics

Paths: Advanced Filters on Segment/List

Conduct Path analysis on specific segments or lists you’ve created. Focus on particular user groups to uncover how they interact with your platform, allowing for a more targeted understanding of user behavior.

  • Advanced Analytics, Segmentation, Path Analysis
Read more >
  • Analytics

Paths: Split by Attributes

Break down events by specific attributes to get a detailed view of user behavior at each step. Each attribute split is treated as a unique event, offering deeper insights into how different user groups navigate your platform.

  • Advanced Analytics, Paths, Path Analysis
Read more >
  • Customer Data Platform

Scheduled Emails

Stay updated effortlessly with scheduled email reports that deliver your dashboard data and pinned metrics directly to your inbox. This feature eliminates the need for frequent logins, ensuring you remain informed on key metrics and trends without disrupting your workflow, keeping your focus on decision-making and execution.

  • Dashboard, Custom Dashboards, Scheduled Emails
Read more >
  • Customer Data Platform

Quick Switch

The Quick Switch feature lets users set any dashboard as their default landing page, streamlining workflows and enhancing productivity. By customizing the first screen they see, users can ensure a consistent and tailored experience, reducing the time spent navigating and increasing focus on what matters most.

  • Dashboard, Quick Switch, Custom Dashboards
Read more >
  • Analytics

List Duplication & Customization

Easily duplicate and customize lists to streamline list management. This feature saves time and effort by allowing you to replicate existing lists and make necessary adjustments without starting from scratch. Enhance efficiency in list creation and management, ensuring a more productive and organized workflow.

  • Advanced Analytics, Lists
Read more >
  • Analytics

Rename User/Event Attributes

Update user or event attribute names directly from the dashboard to streamline your workflow and maintain data alignment with evolving business needs. This feature simplifies data management by allowing instant modifications, ensuring your attributes remain relevant and accurately reflect current business requirements.

  • Advanced Analytics, Attributes
Read more >
  • Customer Data Platform

Custom Alerts: Updates

Custom Alerts allow you to set specific thresholds for key metrics that matter most to your business. For example, if you’re monitoring website traffic, sales conversions, or customer engagement, you can define a threshold that signals a significant change. Once the threshold is set, the system continuously tracks the metric in real-time. If there’s any deviation—whether it’s an unexpected drop or spike—you’ll receive an immediate notification. This helps you stay proactive, enabling swift actions to address potential issues or capitalize on positive trends. Custom Alerts are a powerful tool for staying informed and agile in managing your operations.

  • Hyper Personalization, Custom Alerts, Marketing Automation
Read more >
  • Campaign Orchestration

Stop One Time Campaigns

Take full control of your campaign communications with the new feature that lets you stop one-time campaigns directly from the dashboard. This capability streamlines campaign management, allowing you to halt campaigns instantly if needed, ensuring more precise control and responsiveness in your marketing efforts.

  • Campaign Optimization, Campaign Management, Dashboard
Read more >
  • Analytics

Events Analytics: Comparison Tooltip

This feature enriches your analysis by revealing both the direction and rate of change in data trends. By highlighting how trends are evolving and their pace, it provides a deeper understanding of user behavior, allowing for more accurate forecasting and strategic decision-making.

  • Advanced Analytics, User Analytics, Event Analytics
Read more >
  • Analytics

Event Analytics: Hourly Granularity

Gain deeper insights into user behavior with hourly event analysis. This feature goes beyond daily summaries, offering a detailed view of user interactions throughout the day. By examining events on an hourly basis, you can identify patterns and trends more precisely, enabling more informed and timely decision-making.

  • Advanced Analytics, User Analytics, Event Analytics
Read more >
  • Campaign Orchestration

Journey: Is in Segment / List Block

Enhance your user journey customization with the upgraded ‘Is in Segment / List’ block. Now supporting both Lists and Live Segments, this feature offers increased flexibility and personalization. Tailor user experiences more precisely by incorporating dynamic segments and lists, optimizing engagement through more relevant and targeted interactions.

  • Campaign Optimization, Journey Designer, Customer Journey
Read more >
  • Analytics

Cohorts: Export to Lists

Export both static and refreshing lists from cohort analysis to monitor user behaviors over specific periods. This feature allows you to track retained or dropped-off users effectively, facilitating targeted follow-ups and strategies. Enhance your understanding of user engagement and optimize your approach based on detailed behavioral insights.

  • Cohorts, Cohort Analysis, Lists
Read more >
  • Analytics

Cohorts: Segment Filter

Identify unique cohorts within each segment for targeted analysis based on specific user characteristics. This feature enables precise insights by isolating distinct groups, allowing for tailored strategies and more effective decision-making. Customize your analysis to address unique needs and trends within each user segment.

  • Cohorts, Segmentation, User Segmentation
Read more >
  • Analytics

Funnel Analytics: Export to Static List

Export your Funnel Analytics data into Static Lists to allow deeper analysis and execute targeted campaigns. Convert insights into actionable lists for more precise and effective marketing efforts.

  • Funnels, Advanced Analytics, Funnel Analytics
Read more >
  • Analytics

Funnel Analytics: Custom User Attributes and Common Filter

Fine-tune your user data with filters, refine your funnel analysis and enable more precise insights. As a result, you can make informed and strategic decisions tailored to your business needs.

  • Funnels, Advanced Analytics, Funnel Analytics
Read more >
  • Analytics

Funnel Analytics: Segment/Static List Filter

Enhance your Funnel Analytics experience by slicing and dicing user data effortlessly. Create highly targeted segments based on user attributes or behaviors to unlock the power of customized campaigns and maximize conversions with precision.

  • Funnels, Advanced Analytics, Funnel Analytics
Read more >
  • WebEngage AI

Predictive Segments: Pause / Delete, Details Section

Gain greater control and valuable insights with the latest updates:

  • Pause / Delete: Pause auto-refresh to hold onto a set of users in the list or delete predictive segments when campaigns are not dependent on them.
  • Details Section: Dive deep into predictive segment metadata with data points such as created date, last refresh date, and scheduled next refresh date.
  • Predictive Segments
Read more >
  • WebEngage AI

Predictive Segments: On-Demand Refresh

Take control of your Predictive Segments with the new On-Demand Refresh feature. Now, you can manually refresh your segments anytime, just like the existing List Refresh option.

  • Predictive Segments
Read more >
  • Analytics

Summarized Reports for Campaigns, Journeys & Relays

Now enjoy a more streamlined reporting experience with comprehensive, aggregated reports:

  • Flexible Timeframes: Download reports broken down by day, week, month, or a rolling 30-day window, for more insight into your campaigns and journeys. This makes it easier to track and compare data, especially for ‘Unique’ metrics.
  • Revamped Reporting Columns and Metrics: We’ve removed redundant columns and added essential metrics to give you a clearer, more complete performance overview.
  • Data Analysis, Reports
Read more >
  • Analytics

Mobile Push: New Top Card Metrics

We have added 2 new key metrics to help you quickly assess your Mobile Push campaigns:

  • CTOR (Clicks to Impression Ratio): Offers instant insights into campaign effectiveness.
  • Click-through Conversions & Revenue:

    • Now available on the Top Cards for a more visible performance overview.
    You can also enable Open-through Conversions and Revenue in the Key Metrics section for even deeper insights.

  • Push Notifications, Push Analytics
Read more >
  • App Personalization

Campaign Lifecycle

This enhancement builds on the previous ‘Max Limit’ feature, providing precise control over the frequency and recurrence of in-app notifications. It allows for more targeted delivery, ensuring users receive notifications at optimal intervals without overwhelming them. This upgrade enhances user experience by balancing engagement with minimal disruption.

  • Hyper Personalization, Campaign Personalization, App Personalization
Read more >
Campaign-Lifecycle
  • App Personalization

Campaign Prioritization

Effectively manage multiple campaigns targeting the same audience by strategically prioritizing them. This approach ensures users receive the most relevant content, optimizing engagement and minimizing overlap. Prioritization helps deliver tailored messages at the right time, enhancing user experience and maximizing the impact of each campaign.

  • Hyper Personalization, Campaign Prioritization, User Engagement
Read more >
  • Analytics

[Premium Feature] API for User’s Campaign History

Introducing a new API that lets clients fetch all communications (with personalized values) sent to a specific user. Whether for internal audits or customer support, this feature helps you:
– Keep a record of all user communications.
– Enable support teams to access and resolve issues faster with complete campaign history, including status updates.

  • Data Analysis, User Data
Read more >
  • Customer Data Platform

New Channel: Viber

We’re excited to introduce Viber to WebEngage’s channel suite, especially useful for clients in the SEA region, including the Philippines. With Viber, you can send rich media messages, including images, videos, docs, and text with a button.

  • Integration, Viber
Read more >
  • WebEngage AI

Catalog and Recommendation: Introducing Loop Support

We’re excited to announce Loop Support, a powerful upgrade for your personalization strategies:
Loop Across Items: Effortlessly navigate through all items within a recommendation and combine multiple item-item recommendations into one.
Loop Across Array Attributes: Now, you can integrate catalog details by looping through array attributes for seamless personalization.

  • Catalog and Recommendation
Read more >
  • Customer Data Platform

Amplitude Integration: Cohorts Export

We’re thrilled to announce that Amplitude users can now effortlessly export cohorts to WebEngage! This integration empowers you to harness WebEngage’s campaign capabilities, unlocking new opportunities for targeted and effective campaigns.

  • Integration, Amplitude
Read more >
  • Analytics

Custom Date Range: Channel Overview & Engagement Overview pages

Experience greater flexibility and insight into your campaign performance:
Choose Your Date Range: You can now select any 30-day period within the past year, moving beyond the previous options of yesterday, last 7 days, and last 30 days.
Real-Time Stats: View current day’s stats refreshed hourly, plus CSV reports will now include the latest data for the current day.

  • Data Analysis, User Data
Read more >
  • Customer Data Platform

Shopify Plugin: Auto Sync Catalog and Past Order/Customer Data

When a new store installs the plugin, we automatically sync all order, customer, and product catalog data, eliminating the need for manual entry.
Historical Data Sync: This feature is available for new stores that haven’t connected to a WebEngage account yet, preventing data duplication.
Hourly Catalog Updates: Your product catalog will refresh every hour by default, ensuring your information is always up to date.
Order Tracking: Past orders will be captured as an “Order created” event, with historical data reflecting on the dashboard within 24 hours.

  • User Data, Shopify
Read more >
  • Customer Data Platform

Custom Alert: Enhanced Event Tracking and Real-time Alerts

Set up alerts for specific events you want to track and monitor important metrics closely. Receive instant notifications whenever there’s a deviation from your set thresholds, ensuring you never miss a critical change. Multiple users can subscribe to the same alert, and you can even mute alerts to reduce noise.

  • Custom Alerts
Read more >
  • Analytics

Mobile Push Impressions: Added to Campaign Overview and Listings Page

Mobile Push impressions metrics are now shown on the top cards on the Campaign Overview and Campaign Listing page. This enhancement allows for quick tracking and analysis of Mobile Push campaigns.

  • Push Notifications, Push Analytics
Read more >
  • Customer Data Platform

SDK Authentication for Enhanced Security

We’re excited to introduce SDK authentication, a vital step in verifying the identity of the SDK communicating with our platform. This process ensures that only authorized apps can access the WebEngage API, protecting user data and sensitive information from unauthorized access.

  • SDK Authentication

8M +

Shopping moments personalized

400M +

Monthly Active Users engaged

45B+

Messages sent monthly

$12B

Additional revenue delivered
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