This update lets users select “Completion Time” and “Split By” options during funnel creation. This provides deeper insights into how long it takes for users to complete funnel stages. It also allows performance breakdowns by categories like device, location, or custom user segments.
PRODUCT UPDATES
What’s new on WebEngage?
Explore the latest features and enhancements designed to make your goals
more achievable and your journey with WebEngage smoother than ever!
more achievable and your journey with WebEngage smoother than ever!
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- Analytics
Funnel Analytics: Completion Time & Split By Options
- Funnels, Advanced Analytics, Funnel Analytics
- Analytics
Rename Funnel Steps
Previously, funnel steps were automatically named after the events. With this update, users can label each step to align with specific goals or metrics, allowing for clearer analysis and understanding of funnel performance.
- Funnels, Advanced Analytics, Funnel Analytics
- Analytics
Funnel Analytics: UI Improvements
This update enhances user interaction with funnel analytics by introducing a more streamlined experience. Key actions like deleting, duplicating, and renaming funnel steps, as well as filter options, are now conveniently grouped under the three-dot action button.
- Funnels, Advanced Analytics, Funnel Analytics
- Omnichannel Engagement
RCS (Rich Communication Services)
RCS transforms your communications with rich, interactive features. Unlike traditional SMS, RCS lets you send multimedia messages, include buttons for quick actions, and personalize interactions. Boost user engagement with dynamic content like images, carousels, and forms directly in their messaging apps.
- SMS Marketing, RCS (Rich Communication Services)
- WebEngage AI
Custom Recommendation API
This upgrade to our Recommendation feature gives you complete control over what your users see. Craft highly personalized product suggestions based on specific customer segments or behaviors, making your suggestions more relevant and engaging.
- Hyper Personalization, Product Recommendations, Recommendations
- Omnichannel Engagement
WhatsApp: Carousel Template
Transform how you showcase products with our new Carousel template. Display up to 10 customizable cards in a smooth horizontal scroll carousel. Choose between images or videos to captivate your audience and make it easy for low-intent customers to explore your offerings.
- WhatsApp, WhatsApp Templates
- Campaign Orchestration
Catalog Relays
With Catalog Relays, effortlessly send timely notifications by uploading your catalog updates. This feature connects your inventory changes directly with customer communications, ensuring your messages are relevant, engaging, and lead to enhanced campaign effectiveness.
- Relay, Business Event, Catalog Relay
- Omnichannel Engagement
WhatsApp: Enhanced Button Capabilities
Customize your CTAs more flexibly than ever, integrating various button types into your messages. This enhancement boosts your messaging impact and conversion rates by offering more control over how you guide users toward action.
- Customer Data Platform
Event Export: Integrations
Effortlessly export events from WebEngage to Amplitude, Mixpanel, and AWS S3. Connect with simple credentials, set your export frequency, and choose your data type. Perform cross-platform analysis, data backup, custom reporting, and more. Let our integrations handle all your data needs!
- Event Analytics, Events, Integration
- Customer Data Platform
Data Management: Predefining Data Model
We’ve upgraded our data management system to ensure better data integrity. Now, events and attributes are categorized as either Flexible or Fixed. Choose the model that best fits your needs and streamline your data management process!
- Data Management, Data Analysis
- Omnichannel Engagement
Email: AMP Support for More ESPs
Exciting news! AMP library augmented with 3 more leading ESPs- AWS SES, Netcore, and Private ESP. Enjoy enhanced email capabilities across a broader range of platforms.
- Email, AMP Email
- Omnichannel Engagement
FCM Migration Update
Google has deprecated the legacy FCM APIs and will discontinue their use after June 20th, 2024. So, we highly recommend you update the FCM credentials for all of your Android apps to HTTP v1 APIs.
- Push
- Omnichannel Engagement
Push Button Click Stats
With this update, dive deep into button click distributions within push notifications. Analyze which buttons receive the most clicks, and optimize their placement and design to make sure your campaigns hit the mark!
- Push, Push Analytics
- App Personalization
Gamification Layout: Scratch Card
Elevate in-app engagement with our new Scratch Card template! Customize the template easily and create interactive experiences to captivate your users. Perfect for gamification or personalized offers, this portrait mode template ensures your campaigns are fun and effective!
- In-app Gamification, In-App Templates
- Analytics
RFM: Export to Refreshing Lists
Say goodbye to manual updates! Export your RFM data to dynamic lists that refresh automatically based on your criteria. Keep your campaigns relevant and up-to-date with minimal effort—experiment and launch with ease!
- Lists, RFM
- Analytics
RFM: New Filters Addition
Our RFM Analysis tool now features advanced filters for event attributes, user attributes, and segments. Tailor your data analysis with precision to target the right users and streamline your campaigns effortlessly.
- Attributes, RFM
- WebEngage AI
Catalog: XML Support
We’ve expanded our catalog upload options to include XML (RSS) format, which is available to all users with Catalog access. This allows you to upload XML catalogs up to 200 MB, whether one-time or periodic. Enjoy greater flexibility and efficiency in managing your data!
- Catalog, Recommendation and Catalog
- Omnichannel Engagement
Push Notifications: GIF Support for Android
Add dynamic visuals to your messages. To enable this feature, update your app with our latest Android core SDK (version 4.13.0 or above). Compatible with Banner, Overlay, and Rating layouts, this update ensures a vibrant experience across all devices. Plus, it works with hybrid frameworks like Flutter and React.
- Push, Android
- App Personalization
JavaScript Support
Enhance your in-app notifications with JavaScript for dynamic, interactive experiences. The expanded 10,000-character HTML limit allows for greater creativity and customization, enabling you to deliver engaging content and personalized messages. This feature empowers developers to create rich, immersive notifications that captivate and retain users effectively.
- In-app Gamification, In-app
- App Personalization
Gamification Layout: Spin the Wheel
Create engaging, interactive experiences with ease using the new **Spin the Wheel** template. Just choose the template from the Layout Selection modal, customize the pre-set HTML, and you’re ready to go. This out-of-the-box solution also allows you to track user interactions seamlessly, boosting user engagement without added complexity.
- In-app Gamification, In-App Templates
- Analytics
On Demand Events Personalization
Handpick the latest events that matter most for your personalization efforts, keeping your database focused and relevant. This feature ensures you store only essential data, delivering highly targeted and effective personalized messages.
- Events, Data Management
- Campaign Orchestration
Universal Control Group: Uplift
Isolate a control group from your campaign to precisely compare those who received the campaign and those who didn’t. Analyze unique conversions, revenue contributions, and overall order numbers across these groups. You can accurately gauge the uplift in critical metrics, empowering more informed marketing decisions.
- Universal Control Group, Control Groups
- Omnichannel Engagement
Xiaomi Update
Starting April 2, 2024, Xiaomi has discontinued its Mi Push service outside Mainland China. Xiaomi devices will now use Firebase Cloud Messaging (FCM) for push notifications. This change simplifies the notification system, aligning Xiaomi with global standards and ensuring consistent, reliable messaging for users worldwide.
- Mobile Marketing, Push, Xiaomi
- Campaign Orchestration
Batched Relays
Batched Relays enhance traditional relays by allowing businesses to group multiple business events and trigger notifications at set intervals. This upgrade optimizes communication by reducing notification frequency and ensuring more organized, timely updates. It streamlines workflows and helps businesses stay informed without overwhelming their teams with individual alerts.
- Relay, Batched Relay, Business Event
- WebEngage AI
Engagement Score
This advanced tool helps you dive deeper into each customer’s interactions with your brand. Assign weightage from 1 to 5 to critical events basis their importance. Our system will then calculate a precise user engagement score on a scale of 1 to 10. Scores close to 10 indicate higher engagement, while scores closer to 1 indicate lower engagement.
- User Engagement, Engagement Score
- Analytics
Paths: Add/Remove Rows
Explore niche user journeys by adjusting the number of rows in your Path analysis. By default, you’ll see 5 events, but you can add up to 20 rows to uncover uncommon Paths that may otherwise go unnoticed.
- Advanced Analytics, Paths, Path Analysis
- Analytics
Paths: Advanced Filters on Segment/List
Conduct Path analysis on specific segments or lists you’ve created. Focus on particular user groups to uncover how they interact with your platform, allowing for a more targeted understanding of user behavior.
- Advanced Analytics, Segmentation, Path Analysis
- Analytics
Paths: Split by Attributes
Break down events by specific attributes to get a detailed view of user behavior at each step. Each attribute split is treated as a unique event, offering deeper insights into how different user groups navigate your platform.
- Advanced Analytics, Paths, Path Analysis
- Customer Data Platform
Scheduled Emails
Stay updated effortlessly with scheduled email reports that deliver your dashboard data and pinned metrics directly to your inbox. This feature eliminates the need for frequent logins, ensuring you remain informed on key metrics and trends without disrupting your workflow, keeping your focus on decision-making and execution.
- Dashboard, Custom Dashboards, Scheduled Emails
- Customer Data Platform
Quick Switch
The Quick Switch feature lets users set any dashboard as their default landing page, streamlining workflows and enhancing productivity. By customizing the first screen they see, users can ensure a consistent and tailored experience, reducing the time spent navigating and increasing focus on what matters most.
- Dashboard, Quick Switch, Custom Dashboards
- Omnichannel Engagement
Mail by WebEngage
With WebEngage’s new Email platform, you can send emails directly, bypassing external ESPs. This streamlines campaign management, improves performance tracking, and enhances deliverability. It also reduces costs while offering personalization, automation, and a unified customer view for more effective and cohesive marketing.
- Analytics
List Duplication & Customization
Easily duplicate and customize lists to streamline list management. This feature saves time and effort by allowing you to replicate existing lists and make necessary adjustments without starting from scratch. Enhance efficiency in list creation and management, ensuring a more productive and organized workflow.
- Advanced Analytics, Lists
- Analytics
Rename User/Event Attributes
Update user or event attribute names directly from the dashboard to streamline your workflow and maintain data alignment with evolving business needs. This feature simplifies data management by allowing instant modifications, ensuring your attributes remain relevant and accurately reflect current business requirements.
- Advanced Analytics, Attributes
- Customer Data Platform
Custom Alerts: Updates
Custom Alerts allow you to set specific thresholds for key metrics that matter most to your business. For example, if you’re monitoring website traffic, sales conversions, or customer engagement, you can define a threshold that signals a significant change. Once the threshold is set, the system continuously tracks the metric in real-time. If there’s any deviation—whether it’s an unexpected drop or spike—you’ll receive an immediate notification. This helps you stay proactive, enabling swift actions to address potential issues or capitalize on positive trends. Custom Alerts are a powerful tool for staying informed and agile in managing your operations.
- Hyper Personalization, Custom Alerts, Marketing Automation
- Campaign Orchestration
Stop One Time Campaigns
Take full control of your campaign communications with the new feature that lets you stop one-time campaigns directly from the dashboard. This capability streamlines campaign management, allowing you to halt campaigns instantly if needed, ensuring more precise control and responsiveness in your marketing efforts.
- Campaign Optimization, Campaign Management, Dashboard
- Analytics
Events Analytics: Comparison Tooltip
This feature enriches your analysis by revealing both the direction and rate of change in data trends. By highlighting how trends are evolving and their pace, it provides a deeper understanding of user behavior, allowing for more accurate forecasting and strategic decision-making.
- Advanced Analytics, User Analytics, Event Analytics
- Analytics
Event Analytics: Hourly Granularity
Gain deeper insights into user behavior with hourly event analysis. This feature goes beyond daily summaries, offering a detailed view of user interactions throughout the day. By examining events on an hourly basis, you can identify patterns and trends more precisely, enabling more informed and timely decision-making.
- Advanced Analytics, User Analytics, Event Analytics
- Campaign Orchestration
Journey: Is in Segment / List Block
Enhance your user journey customization with the upgraded ‘Is in Segment / List’ block. Now supporting both Lists and Live Segments, this feature offers increased flexibility and personalization. Tailor user experiences more precisely by incorporating dynamic segments and lists, optimizing engagement through more relevant and targeted interactions.
- Campaign Optimization, Journey Designer, Customer Journey
- Analytics
Cohorts: Export to Lists
Export both static and refreshing lists from cohort analysis to monitor user behaviors over specific periods. This feature allows you to track retained or dropped-off users effectively, facilitating targeted follow-ups and strategies. Enhance your understanding of user engagement and optimize your approach based on detailed behavioral insights.
- Cohorts, Cohort Analysis, Lists
- Analytics
Cohorts: Segment Filter
Identify unique cohorts within each segment for targeted analysis based on specific user characteristics. This feature enables precise insights by isolating distinct groups, allowing for tailored strategies and more effective decision-making. Customize your analysis to address unique needs and trends within each user segment.
- Cohorts, Segmentation, User Segmentation
- Omnichannel Engagement
Push Notifications: New CTAs
URLs/ Deeplinks: (Default selection) Directs users to a specific screen or resource in your app
Copy: Allows users to copy the text
Share: Allows users to share the text
Call: Allows users to call a phone number
Snooze: Enables snoozing notifications, hiding and reappearing after a set time.
Track Event: Allows users to track events and update their value
Set User attribute: Allows users to track or update user attributes
Dynamic Action/ Custom Action: Your team can pass the action type that they want
- Push, CTAs
- Omnichannel Engagement
Push Notifications: Text Overlay Layout
Full image notification state: The background image covers the entire push notification space, with text overlapping the image for a striking visual effect.
Collapsed right aligned notification state: Customize the collapsed notification with a half-width background image, or use the default app icon.
Collapsed no image notification state: Full text push notifications along with default icons.
- Push
- Omnichannel Engagement
Push Notifications: New Features
Sound additions: Add custom sounds to your notification (only supported for iOS).
Custom large icons: Customize the large icon of the app. This will be for the text, banner, rating, and carousel layouts.
Auto dismiss: Auto initiating notification dismiss. Currently applicable only to Android.
Auto scroll carousels: Enables you to automatically add scrollable images on the carousel.
- Mobile Marketing, Push
- Omnichannel Engagement
Email: One-click Unsubscribe Support
Gmail and Yahoo are improving email security and user experience with new guidelines for bulk email senders. As part of these updates, the **One-click Unsubscribe Button** has been introduced. Positioned next to the email header, it allows users to easily opt-out of unwanted emails, enhancing control and reducing clutter.
- Omnichannel Engagement
WhatsApp: Dynamic Button Link Tracking
Easily track clicks on WhatsApp templates featuring dynamic buttons to gain valuable insights into user interactions. This feature provides a seamless way to monitor engagement, helping you understand user behavior and refine your messaging strategies for more effective communication and improved campaign performance.
- WhatsApp, Dynamic Buttons
- Omnichannel Engagement
Timer Push Notifications
Choose from engaging layouts—Countdown, Countdown with Progress Bar, and Big Countdown—to add urgency to your messages. Whether you want to create a sense of FOMO, offer limited-time perks, or set reminders, our Timer Push feature makes it possible!
- Timer Push, Push
- Omnichannel Engagement
Push Notifications: Android Dismiss Button Support
No more dealing with key-value pairs or custom solutions. This feature offers an intuitive way to dismiss sticky notifications that can’t be swiped away. Users can now easily remove persistent notifications with a simple tap, enhancing user experience and reducing frustration in app interactions.
- Mobile Marketing, Button Support, Push
- Analytics
Funnel Analytics: Export to Static List
Export your Funnel Analytics data into Static Lists to allow deeper analysis and execute targeted campaigns. Convert insights into actionable lists for more precise and effective marketing efforts.
- Funnels, Advanced Analytics, Funnel Analytics
- Analytics
Funnel Analytics: Custom User Attributes and Common Filter
Fine-tune your user data with filters, refine your funnel analysis and enable more precise insights. As a result, you can make informed and strategic decisions tailored to your business needs.
- Funnels, Advanced Analytics, Funnel Analytics
- Analytics
Funnel Analytics: Segment/Static List Filter
Enhance your Funnel Analytics experience by slicing and dicing user data effortlessly. Create highly targeted segments based on user attributes or behaviors to unlock the power of customized campaigns and maximize conversions with precision.
- Funnels, Advanced Analytics, Funnel Analytics
- App Personalization
Campaign Lifecycle
This enhancement builds on the previous ‘Max Limit’ feature, providing precise control over the frequency and recurrence of in-app notifications. It allows for more targeted delivery, ensuring users receive notifications at optimal intervals without overwhelming them. This upgrade enhances user experience by balancing engagement with minimal disruption.
- Hyper Personalization, Campaign Personalization, App Personalization
- App Personalization
Campaign Prioritization
Effectively manage multiple campaigns targeting the same audience by strategically prioritizing them. This approach ensures users receive the most relevant content, optimizing engagement and minimizing overlap. Prioritization helps deliver tailored messages at the right time, enhancing user experience and maximizing the impact of each campaign.
- Hyper Personalization, Campaign Prioritization, User Engagement
