We’re excited to introduce a new feature in journey management: using refreshing CSV files as dynamic triggers. CSV lists updated via API are now automatically refreshed, enabling journeys to start or exit based on real-time data changes. This ensures seamless and automated activation of journeys in response to external updates.
PRODUCT UPDATES
What’s new on WebEngage?
Explore the latest features and enhancements designed to make your goals
more achievable and your journey with WebEngage smoother than ever!
more achievable and your journey with WebEngage smoother than ever!
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- Journey
Trigger journeys by Refreshing CSV Lists
- Journey, Refreshing Lists
- List
View and download the ‘List of Users’ for both Static and Refreshing Lists
We’ve introduced a “List of Users” view for both Static and Refreshing Lists, similar to Live Segments. You can now directly view users in each list along with their attributes. Key features include selecting custom attributes to display, sorting rows for better organization, and a search function to quickly find specific users. This update simplifies list analysis and makes managing user data more efficient.
- Static Lists, Refreshing Lists
- UTM Parameters
UTM Parameters Auto-Enabled for Campaign Links
We’ve launched auto-enabled UTM parameters for campaign links across multiple channels like Email, Web Push, and WhatsApp. Configure 2–8 UTM parameters in Configuration > UTM, with options for static or dynamic values. Once set, UTMs apply automatically to new campaigns but require manual activation for existing ones. Users can customize settings at the campaign level for flexibility. Click here to know more.
- UTM Parameters
- Personalization
Improved Personalization Token Experience
We’ve enhanced the personalization token experience by simplifying the process of adding fallback values and capitalizing words directly in the personalization modal, eliminating the need for complex Nunjucks syntax.
This update streamlines workflows, making advanced personalization easier and more accessible.
- Token Personalization, Personalization Strategy
- Geofencing
Enhancements to Geofencing and Location-Based Tracking
WebEngage SDK 4.17.1 is now available, updated to support play-services-location version 21.3.0 for enhanced geofencing and location tracking. We recommend upgrading to the latest play-services-location version. Compatibility guidelines:
- For play-services-location 21.0.1 or later, use SDK 4.17.1 or above.
- For play-services-location 21.0.0 or earlier, use SDK 4.17.0 or below.
- Keep your SDK and play-services-location version aligned for optimal performance.
- Geofencing
- Recommendations
Introducing Fallback Recommendation
We’re thrilled to introduce Fallback Recommendations! This feature lets you define up to three fallback options for recommendations, offering flexibility and control. Each fallback can be of a different type or use a different event, ensuring seamless alternatives when primary recommendations don’t apply. For instance, if the primary recommendation is “Personalized” based on “Product Purchase,” the fallback can be “Static” or another “Personalized” option based on events like “Added to Cart.”
- Fallback Recommendation
- Lists
AMP Support for Self-Serve ESP
We’ve added AMP email support for Self-Serve ESP. Please refer to the updated self-serve.
AMP emails are now supported for SparkPost, SendGrid, AWS SES, Netcore, Self-Serve, and Private ESPs.
- AMP Email, Lists
- List
Enhancements to User Listing Page
The User Listing Page has been enhanced for usability and improve the overall user experience, making it easier to sort and filter data.
- Sorting: Quickly sort users in ascending or descending order. By default, the user list will be sorted by the last date seen.
- Enhanced Search: Featuring search text highlighting and similar text matching, allowing you to locate the exact user data with ease.
- Improved Column Selection: The column selection view is now more user-friendly, with the addition of Device Data for better insights at a glance.
- Page enhancement, Lists
- Omnichannel Engagement
Email Template Engine: New Template Library
We’ve introduced a new ‘Template Library’ that simplifies selecting email templates. This library consolidates all pre-built templates (Drag n Drop, AMP HTML, Custom HTML) into a single place with a filter-based selection process. It improves the template search experience, making it easier to find and use the right template for your campaigns.
- Email Template, Email
- Omnichannel Engagement
In-app NPS Rating Template
The NPS (Net Promoter Score) Rating is now available as a ready-to-use template for In-App Campaigns! Easily customize the pre-built HTML template to fit your campaign needs. Plus, every NPS submission triggers a Custom Event, allowing for deeper insights.
- In-App Template, In-app
- Omnichannel Engagement
RCS Self-Serve
We’ve made it easier for service providers to onboard as RSPs on the WebEngage dashboard with the release of Self-Serve and Private documentation. This follows our RCS channel launch with Sinch RSP.
- RCS (Rich Communication Services)
- Omnichannel Engagement
‘Test Campaign’ for In-App Notification
You can now send test In-app notifications before before launching your campaigns. Previously limited to UI reviews, this update allows you to experience how the notification will appear to your end users.
- In-App Campaigns, In-app
- Omnichannel Engagement
WhatsApp Media File Size Update
We’ve updated the media upload size limits for images, videos, and documents in the WhatsApp CRUD on the Message page, bringing them in line with Meta’s latest guidelines.
- Analytics
Day-wise Reports Revamp
Our Day-wise Data Breakdown reports now align with the Summarized Reports (Week-wise, Month-wise, and 30-day Rolling Window) introduced earlier, which include updated columns.
*This feature is access-controlled.
- Reports, Reports Revamp
- Omnichannel Engagement
WhatsApp Automated Template Approval (Infobip)
Create and submit WhatsApp message templates for approval directly from the WebEngage dashboard—no need to visit the WSP dashboard anymore! Choose from two options:
Add Template: Upload an already whitelisted template from the WSP dashboard
Create Template: Create and submit templates for approval directly within WebEngage.
Plus, track the approval status in real-time— directly on our dashboard.
- WhatsApp Templates, WhatsApp
- Analytics
Funnel Analytics: Completion Time & Split By Options
This update lets users select “Completion Time” and “Split By” options during funnel creation. This provides deeper insights into how long it takes for users to complete funnel stages. It also allows performance breakdowns by categories like device, location, or custom user segments.
- Advanced Analytics, Funnel Analytics, Funnels
- Analytics
Rename Funnel Steps
Previously, funnel steps were automatically named after the events. With this update, users can label each step to align with specific goals or metrics, allowing for clearer analysis and understanding of funnel performance.
- Advanced Analytics, Funnel Analytics, Funnels
- Analytics
Funnel Analytics: UI Improvements
This update enhances user interaction with funnel analytics by introducing a more streamlined experience. Key actions like deleting, duplicating, and renaming funnel steps, as well as filter options, are now conveniently grouped under the three-dot action button.
- Advanced Analytics, Funnel Analytics, Funnels
- Omnichannel Engagement
RCS (Rich Communication Services)
RCS transforms your communications with rich, interactive features. Unlike traditional SMS, RCS lets you send multimedia messages, include buttons for quick actions, and personalize interactions. Boost user engagement with dynamic content like images, carousels, and forms directly in their messaging apps.
- RCS (Rich Communication Services), SMS Marketing
- WebEngage AI
Custom Recommendation API
This upgrade to our Recommendation feature gives you complete control over what your users see. Craft highly personalized product suggestions based on specific customer segments or behaviors, making your suggestions more relevant and engaging.
- Product Recommendations, Recommendations, Hyper Personalization
- Omnichannel Engagement
WhatsApp: Carousel Template
Transform how you showcase products with our new Carousel template. Display up to 10 customizable cards in a smooth horizontal scroll carousel. Choose between images or videos to captivate your audience and make it easy for low-intent customers to explore your offerings.
- WhatsApp Templates, WhatsApp
- Campaign Orchestration
Catalog Relays
With Catalog Relays, effortlessly send timely notifications by uploading your catalog updates. This feature connects your inventory changes directly with customer communications, ensuring your messages are relevant, engaging, and lead to enhanced campaign effectiveness.
- Business Event, Catalog Relay, Relay
- Omnichannel Engagement
WhatsApp: Enhanced Button Capabilities
Customize your CTAs more flexibly than ever, integrating various button types into your messages. This enhancement boosts your messaging impact and conversion rates by offering more control over how you guide users toward action.
- Customer Data Platform
Event Export: Integrations
Effortlessly export events from WebEngage to Amplitude, Mixpanel, and AWS S3. Connect with simple credentials, set your export frequency, and choose your data type. Perform cross-platform analysis, data backup, custom reporting, and more. Let our integrations handle all your data needs!
- Events, Integration, Event Analytics
- Customer Data Platform
Data Management: Predefining Data Model
We’ve upgraded our data management system to ensure better data integrity. Now, events and attributes are categorized as either Flexible or Fixed. Choose the model that best fits your needs and streamline your data management process!
- Data Analysis, Data Management
- Omnichannel Engagement
Email: AMP Support for More ESPs
Exciting news! AMP library augmented with 3 more leading ESPs- AWS SES, Netcore, and Private ESP. Enjoy enhanced email capabilities across a broader range of platforms.
- AMP Email, Email
- Omnichannel Engagement
FCM Migration Update
Google has deprecated the legacy FCM APIs and will discontinue their use after June 20th, 2024. So, we highly recommend you update the FCM credentials for all of your Android apps to HTTP v1 APIs.
- Push
- Omnichannel Engagement
Push Button Click Stats
With this update, dive deep into button click distributions within push notifications. Analyze which buttons receive the most clicks, and optimize their placement and design to make sure your campaigns hit the mark!
- Push Analytics, Push
- App Personalization
Gamification Layout: Scratch Card
Elevate in-app engagement with our new Scratch Card template! Customize the template easily and create interactive experiences to captivate your users. Perfect for gamification or personalized offers, this portrait mode template ensures your campaigns are fun and effective!
- In-App Templates, In-app Gamification
- Analytics
RFM: Export to Refreshing Lists
Say goodbye to manual updates! Export your RFM data to dynamic lists that refresh automatically based on your criteria. Keep your campaigns relevant and up-to-date with minimal effort—experiment and launch with ease!
- RFM, Lists
- Analytics
RFM: New Filters Addition
Our RFM Analysis tool now features advanced filters for event attributes, user attributes, and segments. Tailor your data analysis with precision to target the right users and streamline your campaigns effortlessly.
- RFM, Attributes
- WebEngage AI
Catalog: XML Support
We’ve expanded our catalog upload options to include XML (RSS) format, which is available to all users with Catalog access. This allows you to upload XML catalogs up to 200 MB, whether one-time or periodic. Enjoy greater flexibility and efficiency in managing your data!
- Catalog and Recommendation, Catalog
- Omnichannel Engagement
Push Notifications: GIF Support for Android
Add dynamic visuals to your messages. To enable this feature, update your app with our latest Android core SDK (version 4.13.0 or above). Compatible with Banner, Overlay, and Rating layouts, this update ensures a vibrant experience across all devices. Plus, it works with hybrid frameworks like Flutter and React.
- Android, Push
- App Personalization
JavaScript Support
Enhance your in-app notifications with JavaScript for dynamic, interactive experiences. The expanded 10,000-character HTML limit allows for greater creativity and customization, enabling you to deliver engaging content and personalized messages. This feature empowers developers to create rich, immersive notifications that captivate and retain users effectively.
- In-app, In-app Gamification
- App Personalization
Gamification Layout: Spin the Wheel
Create engaging, interactive experiences with ease using the new **Spin the Wheel** template. Just choose the template from the Layout Selection modal, customize the pre-set HTML, and you’re ready to go. This out-of-the-box solution also allows you to track user interactions seamlessly, boosting user engagement without added complexity.
- In-App Templates, In-app Gamification
- Analytics
On Demand Events Personalization
Handpick the latest events that matter most for your personalization efforts, keeping your database focused and relevant. This feature ensures you store only essential data, delivering highly targeted and effective personalized messages.
- Data Management, Events
- Campaign Orchestration
Universal Control Group: Uplift
Isolate a control group from your campaign to precisely compare those who received the campaign and those who didn’t. Analyze unique conversions, revenue contributions, and overall order numbers across these groups. You can accurately gauge the uplift in critical metrics, empowering more informed marketing decisions.
- Control Groups, Universal Control Group
- Omnichannel Engagement
Xiaomi Update
Starting April 2, 2024, Xiaomi has discontinued its Mi Push service outside Mainland China. Xiaomi devices will now use Firebase Cloud Messaging (FCM) for push notifications. This change simplifies the notification system, aligning Xiaomi with global standards and ensuring consistent, reliable messaging for users worldwide.
- Push, Xiaomi, Mobile Marketing
- Campaign Orchestration
Batched Relays
Batched Relays enhance traditional relays by allowing businesses to group multiple business events and trigger notifications at set intervals. This upgrade optimizes communication by reducing notification frequency and ensuring more organized, timely updates. It streamlines workflows and helps businesses stay informed without overwhelming their teams with individual alerts.
- Batched Relay, Business Event, Relay
- WebEngage AI
Engagement Score
This advanced tool helps you dive deeper into each customer’s interactions with your brand. Assign weightage from 1 to 5 to critical events basis their importance. Our system will then calculate a precise user engagement score on a scale of 1 to 10. Scores close to 10 indicate higher engagement, while scores closer to 1 indicate lower engagement.
- Engagement Score, User Engagement
- Analytics
Paths: Add/Remove Rows
Explore niche user journeys by adjusting the number of rows in your Path analysis. By default, you’ll see 5 events, but you can add up to 20 rows to uncover uncommon Paths that may otherwise go unnoticed.
- Paths, Path Analysis, Advanced Analytics
- Analytics
Paths: Advanced Filters on Segment/List
Conduct Path analysis on specific segments or lists you’ve created. Focus on particular user groups to uncover how they interact with your platform, allowing for a more targeted understanding of user behavior.
- Segmentation, Path Analysis, Advanced Analytics
- Analytics
Paths: Split by Attributes
Break down events by specific attributes to get a detailed view of user behavior at each step. Each attribute split is treated as a unique event, offering deeper insights into how different user groups navigate your platform.
- Paths, Path Analysis, Advanced Analytics
- Customer Data Platform
Scheduled Emails
Stay updated effortlessly with scheduled email reports that deliver your dashboard data and pinned metrics directly to your inbox. This feature eliminates the need for frequent logins, ensuring you remain informed on key metrics and trends without disrupting your workflow, keeping your focus on decision-making and execution.
- Custom Dashboards, Scheduled Emails, Dashboard
- Customer Data Platform
Quick Switch
The Quick Switch feature lets users set any dashboard as their default landing page, streamlining workflows and enhancing productivity. By customizing the first screen they see, users can ensure a consistent and tailored experience, reducing the time spent navigating and increasing focus on what matters most.
- Quick Switch, Custom Dashboards, Dashboard
- Omnichannel Engagement
Mail by WebEngage
With WebEngage’s new Email platform, you can send emails directly, bypassing external ESPs. This streamlines campaign management, improves performance tracking, and enhances deliverability. It also reduces costs while offering personalization, automation, and a unified customer view for more effective and cohesive marketing.
- Analytics
List Duplication & Customization
Easily duplicate and customize lists to streamline list management. This feature saves time and effort by allowing you to replicate existing lists and make necessary adjustments without starting from scratch. Enhance efficiency in list creation and management, ensuring a more productive and organized workflow.
- Lists, Advanced Analytics
- Analytics
Rename User/Event Attributes
Update user or event attribute names directly from the dashboard to streamline your workflow and maintain data alignment with evolving business needs. This feature simplifies data management by allowing instant modifications, ensuring your attributes remain relevant and accurately reflect current business requirements.
- Attributes, Advanced Analytics
- Customer Data Platform
Custom Alerts: Updates
Custom Alerts allow you to set specific thresholds for key metrics that matter most to your business. For example, if you’re monitoring website traffic, sales conversions, or customer engagement, you can define a threshold that signals a significant change. Once the threshold is set, the system continuously tracks the metric in real-time. If there’s any deviation—whether it’s an unexpected drop or spike—you’ll receive an immediate notification. This helps you stay proactive, enabling swift actions to address potential issues or capitalize on positive trends. Custom Alerts are a powerful tool for staying informed and agile in managing your operations.
- Custom Alerts, Marketing Automation, Hyper Personalization
- Campaign Orchestration
Stop One Time Campaigns
Take full control of your campaign communications with the new feature that lets you stop one-time campaigns directly from the dashboard. This capability streamlines campaign management, allowing you to halt campaigns instantly if needed, ensuring more precise control and responsiveness in your marketing efforts.
- Campaign Management, Dashboard, Campaign Optimization
- Analytics
Events Analytics: Comparison Tooltip
This feature enriches your analysis by revealing both the direction and rate of change in data trends. By highlighting how trends are evolving and their pace, it provides a deeper understanding of user behavior, allowing for more accurate forecasting and strategic decision-making.
- User Analytics, Event Analytics, Advanced Analytics
- Analytics
Event Analytics: Hourly Granularity
Gain deeper insights into user behavior with hourly event analysis. This feature goes beyond daily summaries, offering a detailed view of user interactions throughout the day. By examining events on an hourly basis, you can identify patterns and trends more precisely, enabling more informed and timely decision-making.
- User Analytics, Event Analytics, Advanced Analytics
- Campaign Orchestration
Journey: Is in Segment / List Block
Enhance your user journey customization with the upgraded ‘Is in Segment / List’ block. Now supporting both Lists and Live Segments, this feature offers increased flexibility and personalization. Tailor user experiences more precisely by incorporating dynamic segments and lists, optimizing engagement through more relevant and targeted interactions.
- Journey Designer, Customer Journey, Campaign Optimization
- Analytics
Cohorts: Export to Lists
Export both static and refreshing lists from cohort analysis to monitor user behaviors over specific periods. This feature allows you to track retained or dropped-off users effectively, facilitating targeted follow-ups and strategies. Enhance your understanding of user engagement and optimize your approach based on detailed behavioral insights.
- Cohort Analysis, Lists, Cohorts
- Analytics
Cohorts: Segment Filter
Identify unique cohorts within each segment for targeted analysis based on specific user characteristics. This feature enables precise insights by isolating distinct groups, allowing for tailored strategies and more effective decision-making. Customize your analysis to address unique needs and trends within each user segment.
- Segmentation, User Segmentation, Cohorts
- Omnichannel Engagement
Push Notifications: New CTAs
URLs/ Deeplinks: (Default selection) Directs users to a specific screen or resource in your app
Copy: Allows users to copy the text
Share: Allows users to share the text
Call: Allows users to call a phone number
Snooze: Enables snoozing notifications, hiding and reappearing after a set time.
Track Event: Allows users to track events and update their value
Set User attribute: Allows users to track or update user attributes
Dynamic Action/ Custom Action: Your team can pass the action type that they want
- CTAs, Push
- Omnichannel Engagement
Push Notifications: Text Overlay Layout
Full image notification state: The background image covers the entire push notification space, with text overlapping the image for a striking visual effect.
Collapsed right aligned notification state: Customize the collapsed notification with a half-width background image, or use the default app icon.
Collapsed no image notification state: Full text push notifications along with default icons.
- Push
- Omnichannel Engagement
Push Notifications: New Features
Sound additions: Add custom sounds to your notification (only supported for iOS).
Custom large icons: Customize the large icon of the app. This will be for the text, banner, rating, and carousel layouts.
Auto dismiss: Auto initiating notification dismiss. Currently applicable only to Android.
Auto scroll carousels: Enables you to automatically add scrollable images on the carousel.
- Push, Mobile Marketing
- Omnichannel Engagement
Email: One-click Unsubscribe Support
Gmail and Yahoo are improving email security and user experience with new guidelines for bulk email senders. As part of these updates, the **One-click Unsubscribe Button** has been introduced. Positioned next to the email header, it allows users to easily opt-out of unwanted emails, enhancing control and reducing clutter.
- Omnichannel Engagement
WhatsApp: Dynamic Button Link Tracking
Easily track clicks on WhatsApp templates featuring dynamic buttons to gain valuable insights into user interactions. This feature provides a seamless way to monitor engagement, helping you understand user behavior and refine your messaging strategies for more effective communication and improved campaign performance.
- Dynamic Buttons, WhatsApp
- Omnichannel Engagement
Timer Push Notifications
Choose from engaging layouts—Countdown, Countdown with Progress Bar, and Big Countdown—to add urgency to your messages. Whether you want to create a sense of FOMO, offer limited-time perks, or set reminders, our Timer Push feature makes it possible!
- Push, Timer Push
- Omnichannel Engagement
Push Notifications: Android Dismiss Button Support
No more dealing with key-value pairs or custom solutions. This feature offers an intuitive way to dismiss sticky notifications that can’t be swiped away. Users can now easily remove persistent notifications with a simple tap, enhancing user experience and reducing frustration in app interactions.
- Button Support, Push, Mobile Marketing
- Analytics
Funnel Analytics: Export to Static List
Export your Funnel Analytics data into Static Lists to allow deeper analysis and execute targeted campaigns. Convert insights into actionable lists for more precise and effective marketing efforts.
- Advanced Analytics, Funnel Analytics, Funnels
- Analytics
Funnel Analytics: Custom User Attributes and Common Filter
Fine-tune your user data with filters, refine your funnel analysis and enable more precise insights. As a result, you can make informed and strategic decisions tailored to your business needs.
- Advanced Analytics, Funnel Analytics, Funnels
- Analytics
Funnel Analytics: Segment/Static List Filter
Enhance your Funnel Analytics experience by slicing and dicing user data effortlessly. Create highly targeted segments based on user attributes or behaviors to unlock the power of customized campaigns and maximize conversions with precision.
- Advanced Analytics, Funnel Analytics, Funnels
- WebEngage AI
Predictive Segments: Pause / Delete, Details Section
Gain greater control and valuable insights with the latest updates:
- Pause / Delete: Pause auto-refresh to hold onto a set of users in the list or delete predictive segments when campaigns are not dependent on them.
- Details Section: Dive deep into predictive segment metadata with data points such as created date, last refresh date, and scheduled next refresh date.
- Predictive Segments
- WebEngage AI
Predictive Segments: On-Demand Refresh
Take control of your Predictive Segments with the new On-Demand Refresh feature. Now, you can manually refresh your segments anytime, just like the existing List Refresh option.
- Predictive Segments
- Analytics
Summarized Reports for Campaigns, Journeys & Relays
Now enjoy a more streamlined reporting experience with comprehensive, aggregated reports:
- Flexible Timeframes: Download reports broken down by day, week, month, or a rolling 30-day window, for more insight into your campaigns and journeys. This makes it easier to track and compare data, especially for ‘Unique’ metrics.
- Revamped Reporting Columns and Metrics: We’ve removed redundant columns and added essential metrics to give you a clearer, more complete performance overview.
- Reports, Data Analysis
- Analytics
Mobile Push: New Top Card Metrics
We have added 2 new key metrics to help you quickly assess your Mobile Push campaigns:
- CTOR (Clicks to Impression Ratio): Offers instant insights into campaign effectiveness.
- Click-through Conversions & Revenue:
Now available on the Top Cards for a more visible performance overview.
You can also enable Open-through Conversions and Revenue in the Key Metrics section for even deeper insights.
- Push Analytics, Push Notifications
- App Personalization
Campaign Lifecycle
This enhancement builds on the previous ‘Max Limit’ feature, providing precise control over the frequency and recurrence of in-app notifications. It allows for more targeted delivery, ensuring users receive notifications at optimal intervals without overwhelming them. This upgrade enhances user experience by balancing engagement with minimal disruption.
- Campaign Personalization, App Personalization, Hyper Personalization
- App Personalization
Campaign Prioritization
Effectively manage multiple campaigns targeting the same audience by strategically prioritizing them. This approach ensures users receive the most relevant content, optimizing engagement and minimizing overlap. Prioritization helps deliver tailored messages at the right time, enhancing user experience and maximizing the impact of each campaign.
- Campaign Prioritization, User Engagement, Hyper Personalization
- Omnichannel Engagement
Frequency Capping for In-app
Now, you can control the number of In-app notifications shown per session and set a time gap between them to avoid back-to-back notifications. This prevents overwhelming users with multiple notifications in one session. This feature requires SDK updates: Android v4.6.0, iOS v6.5.0.
- Frequency Capping, In-app
- Omnichannel Engagement
Lifecycle for In-App & App In-line
With this update, configure how many times a campaign should be displayed until clicked and set it to recur on a schedule (hourly, daily, weekly, or monthly). You can also specify how many times the cycle should repeat or let it run until the campaign ends. This feature requires SDK updates: Android v4.6.0, iOS v6.5.0.
- App In-line, In-app
- Analytics
[Premium Feature] API for User’s Campaign History
Introducing a new API that lets clients fetch all communications (with personalized values) sent to a specific user. Whether for internal audits or customer support, this feature helps you:
– Keep a record of all user communications.
– Enable support teams to access and resolve issues faster with complete campaign history, including status updates.
- User Data, Data Analysis
- Customer Data Platform
New Channel: Viber
We’re excited to introduce Viber to WebEngage’s channel suite, especially useful for clients in the SEA region, including the Philippines. With Viber, you can send rich media messages, including images, videos, docs, and text with a button.
- Viber, Integration
- WebEngage AI
Catalog and Recommendation: Introducing Loop Support
We’re excited to announce Loop Support, a powerful upgrade for your personalization strategies:
Loop Across Items: Effortlessly navigate through all items within a recommendation and combine multiple item-item recommendations into one.
Loop Across Array Attributes: Now, you can integrate catalog details by looping through array attributes for seamless personalization.
- Catalog and Recommendation
- Customer Data Platform
Amplitude Integration: Cohorts Export
We’re thrilled to announce that Amplitude users can now effortlessly export cohorts to WebEngage! This integration empowers you to harness WebEngage’s campaign capabilities, unlocking new opportunities for targeted and effective campaigns.
- Amplitude, Integration
- Analytics
Custom Date Range: Channel Overview & Engagement Overview pages
Experience greater flexibility and insight into your campaign performance:
Choose Your Date Range: You can now select any 30-day period within the past year, moving beyond the previous options of yesterday, last 7 days, and last 30 days.
Real-Time Stats: View current day’s stats refreshed hourly, plus CSV reports will now include the latest data for the current day.
- User Data, Data Analysis
- Omnichannel Engagement
App In-line: Save and Import Custom View Templates
Easily save and import Custom View templates, allowing you to reuse them across multiple campaigns. This means no more starting from scratch with key-values for each campaign! Additionally, you can add images to your templates for quicker identification.
- App In-line
- Omnichannel Engagement
Send One-Time Campaigns without Segment Brewing
You can now send one-time campaigns without waiting for segment brewing! This enhancement allows you to launch campaigns via email, SMS, WhatsApp, web push, or Mobile Push even when the targeted segment is in the “In Progress” state.
- Campaign Management
- Customer Data Platform
Shopify Plugin: Auto Sync Catalog and Past Order/Customer Data
When a new store installs the plugin, we automatically sync all order, customer, and product catalog data, eliminating the need for manual entry.
Historical Data Sync: This feature is available for new stores that haven’t connected to a WebEngage account yet, preventing data duplication.
Hourly Catalog Updates: Your product catalog will refresh every hour by default, ensuring your information is always up to date.
Order Tracking: Past orders will be captured as an “Order created” event, with historical data reflecting on the dashboard within 24 hours.
- Shopify, User Data
- Omnichannel Engagement
Customize Email Preheader
Email preheaders are now customizable! Instead of automatically capturing the first line of your email body, create catchy phrases that summarize your message right in the inbox.
- Email, Hyper Personalization
- Customer Data Platform
Custom Alert: Enhanced Event Tracking and Real-time Alerts
Set up alerts for specific events you want to track and monitor important metrics closely. Receive instant notifications whenever there’s a deviation from your set thresholds, ensuring you never miss a critical change. Multiple users can subscribe to the same alert, and you can even mute alerts to reduce noise.
- Custom Alerts
- Omnichannel Engagement
Web In-line Content: Enabling Dynamic Element Use Cases
You can now run campaigns on dynamic elements within your Web In-line Content! Previously, certain constraints limited our ability to achieve specific use cases based on how clients’ websites were configured. With this enhancement, you can leverage dynamic elements to create more engaging and effective campaigns.
- Web In-line, Hyper Personalization
- Omnichannel Engagement
Android Push Notifications: 3 Button Support Added
Now, you can add up to 3 buttons in your Android Push notifications, offering more flexibility and interactivity for your users.
- Push Notifications
- Analytics
Mobile Push Impressions: Added to Campaign Overview and Listings Page
Mobile Push impressions metrics are now shown on the top cards on the Campaign Overview and Campaign Listing page. This enhancement allows for quick tracking and analysis of Mobile Push campaigns.
- Push Analytics, Push Notifications
- Omnichannel Engagement
Copy Mobile Push Notifications to App’s Notification Inbox
With this feature, send a copy of Mobile Push notifications directly to your app’s notification inbox through our APIs and SDKs. Ensure that even if notification is dismissed or undelivered due to restrictions or battery optimizations, the content remains accessible in the inbox. Additionally, you can track clicks and conversions in your Push campaign stats, making your campaigns even more effective!
- Push Notifications
- Customer Data Platform
SDK Authentication for Enhanced Security
We’re excited to introduce SDK authentication, a vital step in verifying the identity of the SDK communicating with our platform. This process ensures that only authorized apps can access the WebEngage API, protecting user data and sensitive information from unauthorized access.
- SDK Authentication
- Analytics
Multi-Event Analytics
You can now analyze multiple events at the same time to identify correlations, identify patterns, and gain deeper insights into user behavior across these events, all in one place. Our latest update includes an enhanced Event Analytics UI featuring user-friendly graphs for a more intuitive experience.
- Event Analytics, Advanced Analytics
- Omnichannel Engagement
Web Push Support on Safari
With recent updates in macOS (v13+) and iOS (v16.4+), WebEngage now supports Web Push notifications on Safari browser version 16 and above. Similar to Firefox, users will need to complete a multi-step opt-in process to receive notifications.
- Web Push
- Campaign Orchestration
Trigger Journeys with Refreshing Lists and Predictive Segments
Exciting news! You can now have users enter or exit a journey based on their membership in a refreshing list or predictive segment. This feature is available for all customers in the US and IN data center.
- Predictive Segments, Refreshing Lists, Journey Designer
- Omnichannel Engagement
App In-line Content Supported on React Native
React Native users can now run App In-line campaigns. To enable this feature, update your React Native SDK to version 1.3.0 and integrate the new Personalization SDK into your app.
- App In-line
- Omnichannel Engagement
Unifonic Added as a SMS Service Provider
Unifonic is now available on WebEngage as an SMS Service Provider. You can now find Unifonic listed under ‘Available SMS Service Providers (SSP)’ for seamless messaging campaigns.
- SMS Marketing
- WebEngage AI
Predictive Segments
Create segments based on user likelihood to perform certain actions in the future. Using WebEngage’s AI-driven analysis, users are grouped into 3 categories—Most Likely, Moderately Likely, and Least Likely—based on their predicted behavior. It’s a powerful way to stay ahead and tailor your campaigns effectively!
- Predictive Segments
- Customer Segmentation
Increased List Selection Support
Perform advanced segmentation using a combination of live segments, static lists, refreshing lists, and predictive segments while sending your campaigns. Access this feature in the ‘Audience selection’ part of campaign creation.
- Lists, User Segmentation
- Customer Segmentation
Refresh Your Lists: Periodically or On-demand
You can now refresh your criteria-based lists either on a daily, weekly, or monthly basis, or manually whenever needed. In addition, new columns (Type, Source, Last Refresh) have been added for better visibility.
- Refreshing Lists, Lists
- Omnichannel Engagement
App In-line Content Available on Flutter
Great news for Flutter users! You can now run App In-line campaigns using our Flutter SDK. Simply update to version 1.2.3 and follow the steps in our knowledge base to get started.
- App In-line
- WebEngage AI
Support for Excluding Products from Recommendations
Create more personalized recommendations by excluding specific items from being suggested to users. With the new “Exclude Event” option in the recommendation UI, you can select an event like ‘Purchased’ to exclude items based on past user behavior.
- Recommendations, Catalog and Recommendation
- Campaign Orchestration
Introducing Universal & Custom Control Group
We’ve taken a big step forward in campaign measurement with the launch of Universal and Custom Control Groups. Unlike the traditional method, where a portion of users is randomly excluded when sending a campaign, you can now create control groups across your entire user base.
- Control Groups, Universal Control Group
- WebEngage AI
Catalog and Recommendation: Instant Enablement
Enabling Catalog and Recommendations just got easier! You can now activate these features instantly through the Super Admin panel, without needing manual backend approval.
- Catalog and Recommendation
