Cross-Channel User Engagement: Trends and Insights

Cross-Channel User Engagement: Trends and Insights

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Gone are the days of brand touts singing praises of a product on the sidewalk. Marketing has come full circle, and the invasion of digital has upended the game for businesses. Cross-channel user engagement has taken the center stage.

The modern consumer is an evolved, connected being with access to affordable, fast mobile internet, and powerful smartphones.

There are several modes of communication that businesses effectively use to interact with their users on a daily basis. They include Emails & SMS, Web & Mobile Push, In-App Messages, and more. These form the crux of user engagement for today’s evolved, hyper-connected consumer.

What does this report uncover?

This report is an overview of the current state of cross-channel user engagement. With this report, you will get a finer idea of how users reciprocate to intelligent cross-channel brand messaging.

This benchmark report has been the result of studying billions of data points to identify critical consumer trends and insights. Here are some numbers to put things in perspective:

  • 300+ enterprise customers analyzed
  • 110 million users engaged/day 
  • 180 million messages sent/ day
  • 3 billion events tracked/day

Consumers are increasingly exhibiting user behavior that determines their ever-evolving needs and preferences. While there are no stopping standalone campaigns, consumers still need a personal touch. Brands should continue to closely monitor and analyze their user’s browsing and buying behavior. This will enable them to offer the most unique and satisfying experiences consistently, which will be better equipped for the future.

We hope that these statistics will help you better understand and optimize your cross-channel marketing strategy.

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