State of Retention Marketing 2023: Global Trends & Benchmarks in Customer Engagement – Spring Edition

State Of Retention Marketing spotlights latent customer engagement trends in 2023 across different channels, industries, and geographies.

These trends can be a wayfinder for those who wish to master the art of retaining customers and maximizing revenue.

Information is power. Part of being a brand means weathering macroeconomic conditions and recalibrating strategies to not only make an impact but also a profit.

Without information, you are blindsided by unforeseeable factors like financial upheavals and geopolitical uncertainties. Even if you manage to leverage second or third-party data like cookies and data brokers, they may be low quality, poorly aggregated, bound by red tape, or not work well with your system architecture.

Fortunately, brands are moving towards a cookieless world where the notion of self-reliance is taking root inside their DNA.

The need for zero & first-party data is clear as day.

That is why we are bringing you this report.

Why should you know about customer engagement trends?

For starters, it saves you millions of dollars and person-hours soliciting the same customer engagement insights from consulting agencies.

The revelations in this report are a result of analyzing 402 Billion messages from multiple marketing channels for 1000+ brands across 8+ industries in 6+ geographies to give you unfettered access to a wealth of firsthand information for free.

The essence of this report is to tell brands what customers want, why they want it, when they want it, where they want it, and how they want it. With this knowledge, you can make more informed decisions and engage customers with razor-sharp accuracy to improve customer retention.

The idea is to summarize customer engagement insights from our customer interactions and place salient findings at your fingertips.

Who is this eBook for?

Think of this report as a visual guide for omnichannel marketers and leaders. Having said that, anyone with an interest in marketing, sales, entrepreneurship, or any business discipline can benefit from the report’s takeaways.

Key takeaways

Ripple effects of a global crisis on channel adoption through 2022-2023 and beyond
The rising impact of contextual & personalized campaigns over blast promotional campaigns
Channel bifurcation strategy adopted by industries
Trends in channel adoption strategies for each of these industries
Most preferred channels for user engagement across geographies
Best time for user engagement based on individual channel performance