Grab your headphones and fasten your seatbelts because you’re about to take a thrilling ride down the rabbit hole of user engagement and retention with The State of Retention Marketing podcast.

We all know Google and Facebook are the heavyweights in customer acquisition, but here’s the catch – not everyone’s caught up on the retention game. That’s where Ankur Gattani, the CGO of WebEngage and your host, steps in. And he’s on a mission to demystify and bridge the gap for you.