How to Choose the Best-in-Class B2C Marketing Automation Software

How to Choose the Best-in-Class B2C Marketing Automation Software

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In the marketing automation space, there is no single software that dominates this category. It is a fairly level playing field where companies compete with each other to catch the attention of marketers. Thus, we bring to you a complete guide on ‘How to choose a best-in-class B2C Marketing Automation Software’.

The situation, however, is not the same for some other software categories. Take CRM, for example. Salesforce completely dominates this category and has CRM products that suit companies of almost all sizes and all industry verticals.

Marketing, on the other hand, is on the opposite end of the spectrum. This is due to the wide-ranging requirements of marketing software from companies of different sizes and in different industries. 

The marketing requirements of a startup are completely different compared to that of a large enterprise. There is no one company that has a product that meets all these varying requirements. There is no one product that dominates this category.

This eBook has all the information you need to pick the best among hundreds of B2C marketing automation software products available today. 

How to choose a platform that fits your needs?

Remember, there is no one-size-fits-all approach. Focus on your problems. Ensure that the solution that you shortlist rightly addresses your use cases. 

This ebook is essentially aimed to help you think in the right direction in terms of marketing automation capabilities.

At the broader level, we may assume that we would need all the pointers mentioned in the ebook. In reality, we don’t. Or at least not to the same degree that somebody else would. 

For instance, a popular Video-On-Demand app that is live-streaming a Football match needs a solid ability of analytics. This analytics dashboard will then be used to report updates on a daily/hourly basis. 

A Fintech product would need the ability to cohesively engage its users across all channels. A new product with a small team, beyond everything, would need better access to training and support.

Download this eBook and find the perfect B2C marketing automation software that is right for your business!

Also read: WebEngage recognized as a marketing automation leader in Asia!

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