Definition
Customer Acquisition Cost is defined as the average money you spend in acquiring every user for your business.
Customer Acquisition Cost Formula
Customer Acquisition Cost Calculator
Your Detailed Calculations:
Your Cost of Acquiring One User is
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If you want to read more about Customer Acquisition Cost along with other important metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.
Bonus Read – Every customer retention metric you need to track!
Vanhishikha Bhargava
Diksha Dwivedi
